Reforge · карта материалов 2026
С 2024 по 2026 год я учусь на Reforge по платной лицензии и нахожу это полезным для своей работы. Чтобы удобнее выбирать курсы и находить нужные материалы, я сделал для себя эту карту библиотеки Reforge.
Reforge начался с одного курса Growth Series, который Брайан Балфур создал вместе с Эндрю Ченом. В 2021 году компания привлекла Series A под руководством Andreessen Horowitz, развивая годовую подписку с обучением в группах и сообществом практиков. В 2022 году последовал раунд Series B на $60 млн под руководством Insight Partners. В 2023 году Reforge запустил Artifacts — реальные рабочие документы практиков — и анонсировал пошаговые Guides, дополнив ими курсы. 24 марта 2026 года Miro объявила о покупке Reforge; согласно объявлению Reforge, Learning сохранит собственный бренд и сообщество.
1. События, записи и сообщество
Живые встречи с практиками, регистрация на будущие события, записи прошлых сессий и общение с участниками Reforge.
Member Experiences ↗ · Календарь Luma ↗Ближайшее опубликованное событие
Ближайшая встреча, найденная в календаре на дату составления карты. По ссылке доступны условия участия и регистрация.
Каталог Member Experiences · 9 карточек
Каталог встреч и материалов для участников. Здесь встречаются записи выступлений, вводные материалы и карточки событий.
- Claude Code for Product Managers
- Eval Rubrics that Drive AI Product Strategy
- Member Events
- Product Leaders: Your Job is Fundamentally Changing
- Product Management Fundamentals in the AI Era
- Product Management is Not Dead
- Research-Backed Strategies for Maximum AEO and SEO Impact
- Start Here: Welcome to Reforge
- The Compounding OS
Прошедшие события · 6 показаны в Luma
Архив страниц событий в Luma с темами, спикерами и датами. Доступность видеозаписи проверяется отдельно.
- Product Leaders: Your Job is Fundamentally Changing · 8 октября
- AMA with Erika Warren: Building is Cheap. Growth Still Isn’t. (Member Exclusive) · 7 октября
- Research-Backed Strategies for Maximum AEO and SEO Impact · 30 сентября
- Eval Rubrics that Drive AI Product Strategy · 17 сентября
- Miro x Reforge x Voltage Control: How Product Orgs Decide Better with AI · 17 сентября
- The Compounding OS · 20 августа
Сообщество
Slack для общения с участниками и экспертами, а также плейлист записей встреч.
2. Курсы в записи · все 43 названия
Самостоятельное обучение в удобном темпе: полноценные программы с модулями и материалами. Тематические группы ниже помогают выбрать направление.
On-Demand Courses ↗AI · 7
AI-стратегия, руководство, рост, прототипирование, оценка качества и личная продуктивность.
- AI PrototypingLearn how to use AI-powered prototyping to test concepts, validate assumptions, and ship better products faster.
- AI EvalsGain a practical playbook for defining, measuring, and improving the quality of AI agents
- AI GrowthIn the world of AI, understand what is changing, what isn't, and how to build a sustainable growth system that still wins
- AI Product LeadershipLearn how to lead effectively in the AI era
- AI ProductivityLearn how leading product managers use AI to become faster, smarter, and gain super powers beyond their traditional role
- AI FoundationsMaster the building blocks of everything from foundation models to multi-agent systems
- AI StrategyFundamentally rethink how you compete and win in the most intense strategic environment product leaders have ever faced
Продуктовая работа и стратегия · 11
От основ профессии и исследования пользователей до стратегии, аналитики и организации поставки продукта.
- Product Foundations for the Age of AIBuild an essential understanding of the PM role and how to ship features
- Mastering Product ManagementLevel up to more effectively manage product work and drive impact
- Product StrategyBecome an expert product leader by learning to manage a portfolio of product work
- Product Innovation StrategyLearn a systematic approach to iteration and idea validation
- Mastering Product DeliveryLearn a methodology for product and engineering leaders to ship innovative product at scale
- Mastering Product OperationsTreat your team as a product, improve how everyone works, and achieve better business outcomes
- Mastering Product AnalyticsUse data to understand user behavior and make better product decisions
- Mastering Customer FeedbackLearn to leverage the right customer feedback in the right way at the right time to drive meaningful decisions & business outcomes
- User Psych FoundationsStep inside your users’ minds to better resonate with them and unlock new growth loops
- Design FoundationsUnderstand designers, learn proven techniques for working with them effectively, and ship product users really love
- Mastering StorytellingInfluence leaders, teammates, and stakeholders to build alignment
Руководство, технологии и финансы · 5
Управление командами, технические решения и связь продуктовой работы с экономикой бизнеса.
- Product LeadershipBuild high-performance product teams and develop your unique leadership style
- Engineering LeadershipBecome an effective engineering leader who delivers reliable and impactful output
- Technical FoundationsDecisively answer the question “how technical should PMs be,” and learn foundational engineering concepts
- Technical StrategyGo beyond executing strategy and gain tools to shape strategy, educate peers, and guide the roadmap to deliver business impact
- Business & Finance FoundationsDemystify business jargon, build fluency in product-led & enterprise GTM, and link your work to customer impact & results
Рост и монетизация · 11
Рост продукта как система: привлечение, активация, удержание, эксперименты, сетевые эффекты и монетизация.
- Growth FoundationsGain a foundational understanding of growth, plus the systems and frameworks that can help your product grow
- Growth StrategyBuild and communicate a holistic growth strategy, and identify opportunities to evolve how you grow
- Growth LeadershipDevelop growth leadership skills to manage your team, goals, and career
- Mastering Growth EngineeringMaster the technical levers to scaling product-led companies
- Mastering Network EffectsLearn how to create, measure, and enhance network effects in your product
- Mastering Marketplace GrowthBuild a playbook to grow your marketplace and measure marketplace health
- Mastering Consumer Subscription GrowthBuild and execute a playbook to accelerate the growth of your consumer subscription app
- Mastering Product-Led GrowthBuild a great PLG strategy to escalate users through product tiers and drive growth loops for your B2B org
- Mastering Retention & EngagementLearn proven frameworks to retain, activate, and engage users
- Mastering ExperimentationCreate a strategic experimentation system for breakthrough ideas, and run high-quality experiments
- Monetization & Pricing StrategyUnderstand the strategies top tech companies use to improve monetization and pricing
Маркетинг · 9
Стратегия маркетинга, позиционирование, каналы, бренд, атрибуция и технологии маркетинга.
- Marketing StrategyDrive compounding growth by defining and executing strategies across product, growth, and brand marketing
- Marketing LeadershipLearn to develop and evolve your team, processes, and relationships to deliver stronger marketing outcomes as your company scales
- Mastering Product MarketingBuild influence and demonstrate impact by learning how to repeatedly deliver great products to the market successfully
- Mastering Growth MarketingBuild and evolve a growth marketing strategy across diverse channels to drive meaningful outcomes in your growth model
- Mastering Marketing AttributionLearn to measure marketing effectiveness and know what's working or not, even as AI and machine learning change the game
- Mastering Marketing TechnologyGain a deep understanding of marketing technology to build resilient, powerful, and flexible martech systems
- Mastering Search & AI Optimization (SEO)Drive sustainable revenue growth with a proven system for SEO, and get ahead of the evolution from search to AI search
- Brand Marketing FoundationsUplevel your impact on the world of product and growth with the power of brand marketing
- Influencer Marketing FoundationsLearn how to expand beyond paid social ads and leverage influencer marketing to drive user acquisition
3. Live Courses · все 16 программ осеннего каталога
Программы с живыми сессиями и расписанием. Доступность регистрации и состав ближайшего потока нужно проверять в карточке программы.
Программы и календарь занятий ↗| Программа | Статус карточки |
|---|---|
| AI Evals Gain a practical playbook for defining, measuring, and improving the quality of AI agents | Есть запись на курс* |
| AI Prototyping · Updated | Есть запись на курс* |
| AI Transformation · New Transform your product organization into an AI-native team and unlock new levels of velocity, adoption, and ambition. | Есть ссылка на карточку |
| AI Strategy Fundamentally rethink how you compete and win in the most intense strategic environment product leaders have ever faced | Есть ссылка на карточку |
| Product Strategy Become an expert product leader by learning to manage a portfolio of product work | Есть ссылка на карточку |
| Mastering Storytelling Influence leaders, teammates, and stakeholders to build alignment | Есть ссылка на карточку |
| Mastering Customer Feedback Learn to leverage the right customer feedback in the right way at the right time to drive meaningful decisions & business outcomes | Есть ссылка на карточку |
| Mastering Product Management Level up to more effectively manage product work and drive impact | Есть ссылка на карточку |
| Product Foundations for the AI Era · Updated | Есть ссылка на карточку |
| Growth Foundations Gain a foundational understanding of growth, plus the systems and frameworks that can help your product grow | Есть ссылка на карточку |
| AI Growth In the world of AI, understand what is changing, what isn't, and how to build a sustainable growth system that still wins | Locked на 23 октября |
| AI Product Leadership Learn how to lead effectively in the AI era | Locked на 23 октября |
| AI Productivity | Locked |
| Mastering AEO · New Build a practical AEO strategy that helps your product earn visibility and win in AI-powered search. | Locked на 23 октября |
| Mastering Product Analytics Use data to understand user behavior and make better product decisions | Locked на 23 октября |
| Technical Foundations Decisively answer the question “how technical should PMs be,” and learn foundational engineering concepts | Locked на 23 октября |
4. Learning Plans · 5 учебных маршрутов
Изучайте подобранные Reforge учебные маршруты, чтобы развивать экспертизу в продукте, росте, AI и лидерстве. Каждый маршрут объединяет рекомендуемую последовательность курсов и ресурсов, которые помогут глубже понять тему и применить изученное на практике. Завершите маршрут, чтобы получить сертификат, подтверждающий ваше достижение.
Все Learning Plans ↗| Название | Состав по каталогу |
|---|---|
| AI Adoption | 5 курсов · 44 ч |
| Building B2B Products | 4 курса · 10 ч |
| Building Market-Leading Products | 6 курсов · 28 ч |
| Changing Our Growth Model | 7 курсов · 15 ч |
| From Project to Product | 5 курсов · 46 ч |
5. Explore by Topic · 11 тематических направлений
Навигация от рабочей задачи или темы: внутри каждого направления собраны более узкие подборки курсов, руководств и примеров.
Тематическая навигация ↗AI
Подборки о применении искусственного интеллекта, AI-стратегии, продуктивности и работе с моделями.
Каталог ↗Career Development
Карьерные траектории, компетенции, оценка результатов, развитие и продвижение сотрудников.
Каталог ↗- Promotion Process
- Job Leveling
- Performance Action Plan
- Personal Operating System
- Self-Evaluation
- Skill Chart
- Competency Matrix
- Personal Development Plan · прежний каталог
- Performance Review
- Career Plan
- Professional Development Plan · прежний каталог
- Competency Map · прежний каталог
- Career Ladder · прежний каталог
- Managing Up · прежний каталог
- Career Path · прежний каталог
- Skill Development · прежний каталог
Data Analysis
Метрики, аналитические модели и способы интерпретировать данные для продуктовых и бизнес-решений.
Каталог ↗- Lifetime Value (LTV) · прежний каталог
- SQL Analysis · прежний каталог
- Attribution Model · прежний каталог
- Tracking Plan · прежний каталог
- Churn Analysis · прежний каталог
- ROI Analysis · прежний каталог
- Marketplace Liquidity · прежний каталог
- Marketing Attribution · прежний каталог
- ROAS Analysis · прежний каталог
- Engagement Analysis · прежний каталог
- Metrics Dashboard · прежний каталог
- Financial Projections · прежний каталог
- Financial Analysis · прежний каталог
- Data Architecture · прежний каталог
- CAC Analysis · прежний каталог
- Cohort Analysis · прежний каталог
- Correlation Analysis · прежний каталог
- Funnel Analysis · прежний каталог
- Metrics Framework · прежний каталог
Growth
Модели и механизмы роста, привлечение, онбординг, удержание и эксперименты.
Каталог ↗- Virality · прежний каталог
- Sales-Led Growth · прежний каталог
- Growth Roadmap · прежний каталог
- Network Effect · прежний каталог
- Marketplace Growth · прежний каталог
- Experiment Results · прежний каталог
- Gamification · прежний каталог
- Acquisition Channel · прежний каталог
- Distribution Channel · прежний каталог
- Experiment Design · прежний каталог
- Engagement Strategy · прежний каталог
- Activation Strategy · прежний каталог
- Search Engine Optimization (SEO) · прежний каталог
- User Onboarding · прежний каталог
- Product-Led Growth · прежний каталог
- A/B Testing · прежний каталог
- Experimentation · прежний каталог
- Retention Strategy · прежний каталог
- Growth Model · прежний каталог
- Growth Loop · прежний каталог
- Growth Strategy · прежний каталог
Hiring
Найм, интервью, оценка кандидатов, задания и адаптация новых сотрудников.
Каталог ↗- Reverse Interviewing · прежний каталог
- Job Description · прежний каталог
- Candidate Evaluation · прежний каталог
- Interview Exercise · прежний каталог
- Interview Questions · прежний каталог
- Employee Onboarding · прежний каталог
- Interview Guide · прежний каталог
- Hiring Guide · прежний каталог
- Take Home Assignment · прежний каталог
Leadership
Руководство организацией: видение, структура команд, коммуникация, культура и изменения.
Каталог ↗- Fundraising Playbook · прежний каталог
- Business Transformation · прежний каталог
- Company Values · прежний каталог
- Company Update · прежний каталог
- Fundraising Deck · прежний каталог
- Org Charts · прежний каталог
- Effective Feedback · прежний каталог
- Board Update · прежний каталог
- Company Culture · прежний каталог
- Executive Summary · прежний каталог
- Change Management · прежний каталог
- Company Goal · прежний каталог
- Company Vision · прежний каталог
- Team Charter · прежний каталог
- Engineering Management · прежний каталог
- Team Evaluation · прежний каталог
- Team Planning · прежний каталог
- Executive Communication · прежний каталог
- Team Structure · прежний каталог
- Product Vision · прежний каталог
Marketing
Позиционирование, выход на рынок, маркетинговые каналы, бренд и коммуникационные материалы.
Каталог ↗- Brand Guidelines · прежний каталог
- Brand Deck · прежний каталог
- Press Release · прежний каталог
- Brand Book · прежний каталог
- Brand Workshop · прежний каталог
- Content Brief · прежний каталог
- Creative Brief · прежний каталог
- Business Development · прежний каталог
- Communication Plan · прежний каталог
- Brand Positioning · прежний каталог
- Search Engine Marketing (SEM) · прежний каталог
- Lifecycle Marketing · прежний каталог
- Channel Evaluation · прежний каталог
- Brand Strategy · прежний каталог
- Performance Marketing · прежний каталог
- Social Media Marketing · прежний каталог
- Messaging Framework · прежний каталог
- Paid Acquisition · прежний каталог
- Marketing Plan · прежний каталог
- Organic Acquisition · прежний каталог
- Brand Marketing · прежний каталог
- Launch Plan · прежний каталог
- Content Marketing · прежний каталог
Product Management
Разработка и развитие продукта: требования, дорожные карты, приоритеты, дизайн, поставка и технические решения.
Каталог ↗- Frontend Web Development · прежний каталог
- Quality Assurance · прежний каталог
- Press Release and FAQ (PRFAQ) · прежний каталог
- System Architecture · прежний каталог
- Product Backlog · прежний каталог
- Scrum Methodology · прежний каталог
- Design Guidelines · прежний каталог
- Agile Methodology · прежний каталог
- Opportunity Solution Tree · прежний каталог
- One Pager · прежний каталог
- Sprint Planning · прежний каталог
- Release Plan · прежний каталог
- User Authentication and Authorization · прежний каталог
- Design System · прежний каталог
- RICE Scoring Model · прежний каталог
- Email Design · прежний каталог
- Design Workshop · прежний каталог
- Technical Debt · прежний каталог
- Design Review · прежний каталог
- Project Estimation · прежний каталог
- ICE Scoring Model · прежний каталог
- Minimum Viable Experience · прежний каталог
- User Story · прежний каталог
Strategy
Продуктовая и бизнес-стратегия, рынки, конкуренция, ценообразование и выбор направлений инвестиций.
Каталог ↗- Machine Learning Strategy · прежний каталог
- Solution Tree · прежний каталог
- Freemium Strategy · прежний каталог
- Risk Mitigation Strategy · прежний каталог
- Competitive Landscape · прежний каталог
- Product Channel Fit · прежний каталог
- Investment Strategy · прежний каталог
- Jobs to Be Done Framework · прежний каталог
- International Expansion · прежний каталог
- Value Proposition · прежний каталог
- Sales Strategy · прежний каталог
- Competitive Analysis · прежний каталог
- Company Strategy · прежний каталог
- Frameworks · прежний каталог
- Market Research · прежний каталог
- Decision Making Framework · прежний каталог
- Technical Strategy · прежний каталог
- Marketplace Strategy · прежний каталог
- Pricing Strategy · прежний каталог
- Prioritization · прежний каталог
- Monetization · прежний каталог
- Go to Market Strategy · прежний каталог
- Product Market Fit · прежний каталог
Team Operations
Планирование, цели, рабочие процессы, принятие решений и координация команды.
Каталог ↗- RACI Chart · прежний каталог
- Event Planning Guide · прежний каталог
- Brainstorming Session · прежний каталог
- Post-Mortem · прежний каталог
- Community Building · прежний каталог
- Pre-Mortem · прежний каталог
- North Star Metric · прежний каталог
- Project Results · прежний каталог
- Business Development Playbook · прежний каталог
- Knowledge Base · прежний каталог
- Feedback Guide · прежний каталог
- Retrospective · прежний каталог
- Decision Log · прежний каталог
- DACI Decision-Making Framework · прежний каталог
- Task Management · прежний каталог
- Customer Support Playbook · прежний каталог
- Business Review · прежний каталог
- Process Diagram · прежний каталог
- Goal Tracker · прежний каталог
- Team Building · прежний каталог
- Key Performance Indicator (KPI) · прежний каталог
- Sales Process · прежний каталог
- Goal Settings · прежний каталог
User Research
Исследование пользователей, сегменты, интервью, опросы, прототипы и проверка гипотез.
Каталог ↗- Customer Advisory Board · прежний каталог
- Net Promoter Score (NPS) · прежний каталог
- Customer Service Survey · прежний каталог
- Customer Satisfaction Measurement · прежний каталог
- User Friction · прежний каталог
- Usability Test · прежний каталог
- Stakeholder Analysis · прежний каталог
- Competitor Analysis · прежний каталог
- Product Validation Testing · прежний каталог
- Beta Testing · прежний каталог
- Research Report · прежний каталог
- Story Map · прежний каталог
- Survey · прежний каталог
- User Segmentation · прежний каталог
- Customer Survey · прежний каталог
- User Experience Audit · прежний каталог
- Rapid Prototyping · прежний каталог
- User Flow · прежний каталог
- User Interview Guide · прежний каталог
- Persona · прежний каталог
- Research Plan · прежний каталог
- User Journey Map · прежний каталог
6. Artifacts · рабочие документы и шаблоны · 1 485
Полный локальный индекс 1 485 артефактов. 1 457 сопоставлены с текущим каталогом EDU; 28 сохранены из прежней платформы. Каждый материал находится в одной основной дисциплине; смежные доступны в таблице.
Все 1485 в таблице: дисциплины, компании и годы →
Продакт-менеджмент 195
Стратегия продукта, discovery, требования, приоритизация и развитие продукта. Product Management
- 0-1 product template
- 1-pager PRD for an AI support chatbot
- 1-year product team strategies at Zenchef
- 4D roadmap template by Reforge
- Adapting value stream mapping to assess PMF
- AI-powered product review analyzer for B2B SaaS
- Alignment and risk matrix for product launches
- Brainstorming framework by Sirisha Dinavahi
- Build vs. buy decision template
- Building a product development process at Up Learn
- Building a Use Case Taxonomy at A.Team
- Category Atlas Product Strategy Tool at Hubspot
- Concept review presentation template from Eventbrite
- Consumer roadmap at B2C WealthTech Firm
- Course previews one-pager at Reforge
- Data product strategy doc at Chord
- Decision-making framework at TikTok
- Decision-making lens by Janiré Castillo
- Decision-making matrix for new market selection at Reforge
- Decision-making matrix template
- Diagnosing org complexity for PMs
- Digital Experiences Opportunity Recommendations at Eventbrite
- Discovery Walkthrough at Satvic Movement
- DRICE Prioritization Example for Dropbox
- Enterprise Features Impact Review at Webflow
- Evaluating PMF expansion opportunities template from Reforge
- Example PRD toolkit by Natalie Rothfels
- Example product roadmaps at Fuzzy
- Feature brief at ProviderTrust
- Feature bundle assessment template from Reforge
- Feature contextualization template for a Hotel Property Management Company
- Feature gap analysis at B2B SaaS company
- Feature Map template from Reforge
- Feature Prioritization as an AI ML Product Manager at Amazon Alexa
- Feature prioritization table at Quidax
- Feature prioritization template from Reforge
- Feature request presentations at Vimeo
- Feature request process 6-month check-in at Vimeo
- Feature spec template at Linktree
- Feature tracker at B2B fintech company
- Financially Validated Product Roadmap at Bookworm
- Guide to determine the first version of a new product or feature at Eventbrite
- How a feelings-first approach to product development unlocked success at Safara
- Implementation factors template
- India tax change requirements document at ClearTax
- Internal innovation session at Virgin Media O2
- Interview case study - product strategy challenge
- JIRA PM checklist by Vova Gerneshii
- Light PRD Template at Mutiny
- Localization Checklist by Kristina Gibson
- Manager briefing template from Reforge
- Managing Big Bets with Common Project Nomenclature at Mindtickle
- Marketing Prioritization and Planning Process at DTC FinTech
- Mindmap for new feature scoping at Octopus Deploy
- Mock PR/FAQ Exercise for Product Launch at A.Team
- MVM framework for product success in B2B SaaS
- New Audience Expansion Roadmap at Reforge
- New feature product spec for Notejoy Offline Support
- New feature product spec for viral invite at Reforge
- No Roadmap Quarterly Product Planning at June.so
- Nutrition Assistant PRFAQ at Amazon Alexa
- Pillar Reviews at Webflow
- Pitch Deck for Instagram Shopping
- Pitch doc for a new feature at Octopus Deploy
- Pitch: In-App Template Browsing at Whimsical
- PM decision-making template at Reforge
- PM priorities at Up Learn
- PM self-awareness canvas for building leadership skills
- PMF Interview Script at LinkedIn Sales Navigator
- Portfolio Roadmap Prioritization Process from Div Manickam
- PR/FAQ for a consumer fitness app
- PR/FAQ for an internal tool
- Pragmatic PRD example at Mozn
- PRD example at ClickUp
- PRD for a livestreaming feature by Yoav Achiam
- PRD for approval feature at DataScope.io
- PRD for Auth and Permissions Feature at Mutiny
- PRD for Lists Feature at Mutiny
- PRD for prioritization feature at Linear
- PRD Template at Mutiny
- PRD template at Personify
- PRD template for AI-driven features
- PRD template from Reforge
- PRD to reduce false positives in spam detection at Microsoft
- Pre-mortem creation guide at Meta
- Pre-Mortem Exercise at Whimsical
- Press release/frequently asked questions (PRFAQ) at Twilio
- PRFAQ for initial launch at PillSorted
- Prioritization framework and worksheet
- Prioritization process changes to reduce 90% of bugs at Placester
- Prioritizing new ventures at Virgin Media O2
- Problem Definition Brief Template at Nuvocargo
- Problem Review (Phase 1 of Product Development Process) at Invoice2Go
- Product 1-Pager Brief at Brilliant Smart Home
- Product brief for new self-service plan at Vidyard
- Product brief: Page branching at Webflow
- Product Development Document at Hotmart Co.
- Product Development Process at Luminary
- Product Development Process at Nuvocargo
- Product development process checklist at Academy of Product Management
- Product Discovery and Execution (PDE) playbook at Digitalocean
- Product Feature Development Framework (FEVER) at Notionlytics
- Product guidance for research and data teams at AssemblyAI
- Product idea drop zone at Offline
- Product ideation session template using Miro
- Product innovation gameplan by Felix Bodensteiner
- Product Manager interview panel guide at Opendoor
- Product Manager Weekly Memo at Qawafel
- Product manifesto for an automotive company
- Product org complexity framework for PMs
- Product Overview - Weekly Checkin
- Product plan template and example at Chord
- Product planning epic for account creation at PillSorted
- Product pre-mortem example and template at Adidas
- Product Principles at Clockwise
- Product Principles at WhoCo
- Product Problem Definition Brief Template at Clover
- Product Proposal—Addressing Multiple Logins at Medium
- Product Proposal—App Free Trial at Medium
- Product quality rubric at Reforge
- Product Requirements Document for Wethos
- Product review guidelines at Meta
- Product review presentation template from Eventbrite
- Product review process at Eventbrite
- Product review process at Opendoor
- Product review template from Reforge
- Product roadmap at Eaze
- Product Roadmap at HandsHQ
- Product Spec for AI-powered Malware Scan MVP at BitNinja
- Product spec template by Reforge
- Product spec: page branching at Webflow
- Product Spec: Requiring Facebook Login at Netflix in 2011
- Product Strategy 1-Slider at Clockwise
- Product Strategy and Roadmap 2023-24 at ResortPass
- Product Strategy and Roadmap at Vivint Solar
- Product Strategy Compass template from Reforge
- Product Strategy Map (PSM) template from Reforge
- Product strategy map at Medium
- Product strategy map at Notejoy
- Product strategy map at Strava
- Product strategy map for Quidax Savings
- Product strategy map for virtual card at Quidax
- Product Strategy Presentation for Leading Media Company
- Product Strategy Roadmap for National Retail Chain
- Product strategy worksheet at Academy of Product Management
- Product team prioritization checklist by Nataly Avanesova
- Product value framework at Insider
- Product values guide at Fuzzy
- Product vision at Privy
- Product-Market Fit Assessment at Roadmap
- Product-Market Fit Score Driven Product Strategy at Sidekick Browser
- Product/Feature Prioritization Roadmap at Change
- Program Prioritization Framework at Reforge
- Program roadmap template at Amazon
- Public product roadmap at Formaloo
- Public Roadmap at Metabase
- Qualitative feature map: commenting at Typeform
- Qualitative feature map: view-only seats at Typeform
- Quarterly Lookback at Coffee Meets Bagel
- Quarterly Marketing Roadmap at Coffee Meets Bagel
- Quarterly Roadmap at Expensya
- Quick PMF framework at Wimoxez
- ResortPass Product Strategy
- Results review for Zoom integration at Eventbrite
- Results review presentation template from Eventbrite
- RIICE product prioritization at ClickUp
- RIPiD Decision Making Framework at Intent
- Roadmap development process at Tracer
- Roadmap strategy buy-in presentation at B2B insurance retail SaaS
- Roadmap-to-strategy alignment ladder at Reforge
- Running a Direction Session for Product Squads by Andrew Tsui
- Sales Hub Packaging Decision Making at HubSpot
- Self-serve Opportunity Solution Tree at PropertyGuru
- Shop Minis Mission Doc at Shopify
- Solution Evaluation Template at Nuvocargo
- Solution Proposal: Carrier Scorecard at Nuvocargo
- Solution Requirements Template at Nuvocargo
- Solution Requirements: Carrier Scorecard at Nuvocargo
- Spec for monthly “Wrapped” feature at Fable
- Spectrums decision-making framework at Multiverse
- SPIDER Decision Making Template by Tatyana Mamut
- Strategy roadmap at Givcoop
- Strategy roadmap template at Stripe
- Team Velocity Estimation and Feature Release Timeline at Abrigo
- Tech debt prioritization template
- To-Do List for Product Managers at Tidio
- Travel Hub Product Strategy at Tripadvisor
- Use case map at Thumbtack
- User Intents for Product Strategy in Yandex Market Search
- Using AI to convert roadmap items into mini PRDs
- Using AI to identify product-market fit
- Using AI tools to streamline the product planning process
- Vision Roadmap at Coursera
- VP Product Priorities at Cleo
- Weekly planning tool for discovering product-market fit
Рост продукта 136
Привлечение, активация, удержание, PLG, growth loops, маркетплейсы и сетевые эффекты. Growth Management
- 12-month user acquisition strategy & roadmap at AI Photo App
- ABO framework at a Ridesharing Marketplace
- Acquisition Channel Evaluation at YouTube Kids
- Acquisition loop map
- Activation email flow at Moony
- Activation, retention, and abandonment funnel analysis
- Ad network integration checklist template
- Advising engagement brief
- Analyzing activation at Pinterest
- B2C customer engagement model at e-commerce SaaS App
- Building a Growth Model to Unlock International Expansion at Quizlet
- Building an ambassador program with Parrish Ventures
- Case study template and deliverable at Expandi
- Churn Analysis for a Fintech Startup
- Churn prediction matrix at RetryPay
- Churn Probability Analysis from Pinterest
- Community Guidelines at Women Defining AI
- Community mission and rules of engagement at Reforge
- Content-led growth calendar at Kin
- Core action frequency at an early-stage social network
- CRO vendor scorecard at Hometap
- Customer Acquisition Cost (CAC) Calculation to Inform Marketing Spend at Edtech company
- Customer acquisition strategy presentation at B2C app
- Customer engagement map for a B2B SaaS company
- Customer engagement strategy for a large B2C company
- Customer journey for a home services marketplace by Hostos Monegro
- Customer journey funnel at B2B marketplace
- Daily Active User Calculator at AdTribute
- DAU Growth Model using Retention Inputs at Zynga
- Decision-making matrix of product-led growth (PLG) for Vendr
- Discovery, delivery, and growth process at B2C WealthTech Firm
- Driving retention at a CPG company
- eCommerce retention propensity calculator at Aampe
- End-to-End Growth Creation Model at Braid
- End-to-end quantitative growth model
- Engagement states at Snyk
- Evaluating Network Effects at Breadcrumb.vc
- Executive Sponsor Toolkit to Support Activation at Reforge
- Executive Update and Goals from Prefab
- Feature Retention Analysis from Pinterest
- Four quadrant growth strategy at MasterClass
- From sales-led to PLG at Banuba
- Funnel engagement activation template at a Financial Services Company
- Group Product Manager, Growth Candidate Project at MailChimp
- Growth activities for a home services marketplace by Hostos Monegro
- Growth Big Rocks at Credit Karma
- Growth challenge case study for BCG Digital Ventures
- Growth Design Review at Streamline
- Growth funnel diagram at Formstack
- Growth launch case study at trackdesk
- Growth Leadership Reverse Interview Template from Adam Fishman and Elena Verna
- Growth loops for an e-commerce platform
- Growth marketing framework by Andrea Rubik
- Growth marketing manager candidate rejection message at HubSpot
- Growth marketing manager interview questions at HubSpot
- Growth marketing manager KPIs at Maps.me
- Growth metrics executive review at Reforge
- Growth Model Analysis: Country Comparisons at Quizlet
- Growth Model for Content Companies by David Shein
- Growth model framework for a B2C app
- Growth model sheet & forecast at SelectHub
- Growth Opportunity Analysis for Amazon Explore at Amazon
- Growth opportunity IA audit presentation at Skillshare
- Growth Opportunity Solution Tree at Whimsical
- Growth Process Map - Snyk
- Growth product lead interview plan at Mindbloom
- Growth Roadmaps at Duolingo and Latitud
- Growth Role Interview Checklist by Hila Qu
- Growth strategy framework for Rocket Works AI
- Growth team strategy & vision at Patreon
- Growth Team Swing Size Calculator at MasterClass
- Growth vectors for a CPG company
- Increasing job vacancy subscribers at Jooble
- Instacart Growth Model from Kettle and Fire
- Interview guide for Senior PM, Growth at Rapid
- Interview presentation for VP of product/growth role
- Interview Profile & Plan for Senior Product Manager, Growth at MURAL
- Landing Page Conversion Improvement at BlaBlaCar
- Launch playbook for B2B SaaS retention & growth at Spicom
- Learning Plan for a Growth Role by Hila Qu
- Lifecycle for EWA growth model at Rain
- Market Health Metric at Lyft
- Marketing for growth checklist by Andrea Rubik
- Marketing growth model
- Marketing strategic framework for creator growth at Twitch
- Marketplace metrics snapshot at Blueberry
- Miro for Startups Initial Program Proposal
- Multi-year growth strategy review for agency
- Net Dollar Retention Model at Speedio
- New Course 1-Pager: Reforge Growth Leadership
- New feature launch analysis for viral invite at Reforge
- North America growth strategy at Skyscanner
- Opportunity size calculator for CRO
- Playbook for building a digital-first community at Pearson
- PLG strategy deck at Vendasta
- PLG System Architecture and Activation
- PLG to PLS transition strategy at Mural
- PLG use cases at Amplitude
- PMM, Growth Overview at Spendesk
- Problem Brief: Carrier Scorecard at Nuvocargo
- Product analytics for customer acquisition at ThriveStack
- Product Expansion Case Study by Sarah Payne
- Product growth model for B2C startup
- Product growth pillar strategy, vision, and roadmap at Mural
- Product launch plan at Otter Growth
- Product Manager Interview Plan for Marketplace PMs
- Product requirements & strategy for a growth lever at Deliveroo
- Product-Led Growth CRM at Xoxoday
- Project outcomes review: Course Marketplace pilot at Reforge
- Q2 2022 Growth Strategy & Roadmap at Reforge
- Qualitative growth model
- Quantitative growth model at Dashfight
- Quantitative growth model at Lyft
- Quarterly Growth Team OKRs at Ladder.io
- Removing the homepage to increase activation at Streamline
- Retention analysis presentation by Paul Gastello
- Retention and engagement diagnosis sheet
- Retention metrics at Pinterest
- Roadmap for a home services marketplace by Hostos Monegro
- Rolling annual growth roadmap at Grammarly
- Sample Growth and Marketing Annual Planning Slides at Peach Payments
- Search-to-fill at an early stage food marketplace
- Sensitivity Table for Marketing and Growth Conversions
- Shipping Tracker for Growth Initiatives
- Single Loop Growth Model at Bonsai
- Single loop quantitative growth model
- Subscription Growth Forecasting Template from AdRoll
- Supplier funnel costs: background checks by Tristram Hewitt
- Supply acquisition analysis at Borzo
- Tech/tooling stack for growth by Michael Berliner
- U.S. Growth Model at Quizlet
- UGC viral loops at Skyscanner
- User engagement and retention analysis at Treehouse
- User engagement case study at Alura
- User Segmentation for Email Engagement at Integromat
- Viral loops at Lifecole
Маркетинг 96
Бренд, контент, SEO, платные каналы, lifecycle и маркетинговые технологии. Marketing
- Acquisition analysis to measure growth of SEO, Paid, and ASO at Beem
- Advertising partner evaluation model at Winclap
- Audit on Agency Management of Paid Marketing at AppcuesОграничение доступа
- B2B Content Marketing: Sales Management Intelligence Report for CommercialTribe
- Brand Advertising Expansion Framework by Dan Reardon
- Brand Book at Blissfully
- Brand Concept Direction at Helen
- Brand development process by Allyson Letteri
- Brand Preference Map by Farid Asadi
- Brand strategy presentation at Motherboard
- Branding and positioning worksheet at Expandi
- Branding strategy at Corefans
- Breakdown of B2B MarTech at Notion
- Building Multi-Touch Attribution at Redica Systems
- Business case for launching SEO as a growth channel at Dovetail
- Code sequence for internal link opportunities at Minuttia
- Content Creation Operation Checklist at The Conversation
- Content handbook for SEO optimization at Oxford Comma Digital
- Content hub and pillar topics strategy at Dovetail
- Content library for client reference and brainstorming at Minuttia
- Content marketing dashboard at B2B SaaS startup
- Content marketing project brief outline at Dynamo
- Content marketing strategy template at Minuttia
- Content Marketing Strategy Template by Tomek Duda
- Content strategy framework at Minuttia
- Copywriting Perfection Framework for Sales Pages, Emails, and Ads by Daniel Doan
- Crafting Million-View YouTube Videos at OkDork
- Creative Brief at Jasper
- Creative Brief for HubSpot Operations Hub
- Demand generation model for B2B SaaS
- Diagram for repurposing content with lean marketing teams
- Digital media plan at Filmustage
- Driver acquisition roadmap for paid social at Lyft
- E-Commerce search optimization and conversion strategy analysis
- eBook creative brief at Dovetail
- Editorial guidelines at DovetailОграничение доступа
- Email marketing QA tool at Wikimedia
- Email Quality Checklist at Juno
- Email send one-pager at Privy
- Email vision at Privy
- Hyper-local marketing strategy at Skyscanner
- Inbound Marketing Strategy at Revnew
- Interview Presentation for VP Marketing Role
- Journey-focused SEO content framework
- Lifecycle marketing manager simulation for Rippling
- LTV:CAC Analysis for Paid Media Spend at Directive Consulting
- Marketing activity sensitivity analysis by Anthony Scarpaci
- Marketing campaign card at Avito
- Marketing IC Levels & Expectations at Buffer
- Marketing Planning with CSG Advisory
- Marketing strategy for Graphic Empire
- Marketing Strategy Presentation at Bench
- Marketing strategy template by Richa Pokhriyal
- Media plan at Microsoft
- Media plan template at inDrive
- Media planning sheet at Mimo
- Meta Ads campaign for a fashion e-commerce brand
- Modular Scripting Guide for Paid Social Assets at Kettle and Fire
- Newsletter copy template at Calm
- Nurture campaign flows at now.gg
- Omnichannel Marketing Strategy Workshop for Retail Teams
- Organic-Search Resourcing Proposal at Webflow
- Paid Advertising Structure for B2B Startups
- Paid search incremental metrics visualization
- Paid social analysis and reporting at Hometap
- Paid Social Leadership Operating Cadence
- Paid Social UGC Script Template at Kettle and Fire
- Performance Marketing Attribution Roadmap at Canva
- Performance Marketing Lead Interview Presentation at Canva
- Pop-up Event Creative Concept Brief at Google
- Product and marketing alignment framework at Tera
- Product copy guidelines for a B2B product
- Remarketing targets at Vudu
- Request for Comment on Mixed Media Modeling and How Did You Hear About Us by Austin Hay
- Return on Ad Spend (ROAS) Calculator at AdRoll
- SaaS marketing plan at O-CMO
- Scaling creative resources matrix by Dmitry Shamis
- Selling SEO Internally at a Large Enterprise
- SEO audit and strategy for BuyAnyInsurance
- SEO Content Brief at Graphite
- SEO content development and PR budget tracker at Dovetail
- SEO content mapping at Edvoy
- SEO content optimization training document at Elara Care
- SEO content production brief at Dovetail
- SEO Content ROI Model at Graphite
- SEO Growth Model at Graphite
- SEO Project Management Template by Eli Schwartz
- SEO recommendation matrix for C-suite at Silvertip Digital
- SEO to-do checklist at Rava.ai
- SEO Topic List & Roadmap at Graphite
- Team Expectations, Operating Norms, and Team Organization for Martech at Ramp
- Technical SEO audit checklist template at Oxford Comma and Silvertip Digital
- Technical SEO Checklist by Jess Joyce
- Technical SEO handbook at Oxford Comma Digital
- User action attribution model at ClearTax
- User council email campaign at Offline
Продуктовый маркетинг и GTM 103
Позиционирование, сообщения, запуск продукта, go-to-market и связь продукта с продажами. Product Marketing
- AI product beta launch plan at Reforge
- App GTM Launch Growth Model for a Fintech App
- Audience education and messaging at Otter
- B2B Saas PR brief
- Battlecard at Clarabridge
- Behavioral persona development for personalized messaging at Aampe
- Brand Positioning Doc from Vimeo
- Brand positioning framework template at Personify
- Business Case for New Go-to-Market Plan at Total Kenya
- Channel partnership GTM checklist
- Competitive Research and GTM Analysis at Down to a T
- Competitor analysis at Beaconstac
- Contingency plan for a new vertical launch at Zalando
- Cost-per-acquisition for GTM campaigns template
- Creating a developer GTM strategy at Osmos
- Feature launch checklist at Change
- Feature launch checklist from Reforge
- Framework for identifying early adopters at ClickUp
- Go to Market Process at Typeform
- Go-to-Market Checklist at Bloomfire
- Go-to-market strategy for a crypto exchange
- GTM blueprint at Leading Apparel Company
- GTM Brief for LIFX Integration at Brilliant Smart Home
- GTM Checklist at Adroll
- GTM Diligence Framework at T2D3
- GTM framework at Planable AI
- GTM launch milestone tracker at ShareFile
- GTM Launch Plan at HubSpot
- GTM launch tracker at a B2B SaaS Company
- GTM measurement plan at HubSpot
- GTM motion overview at Linktree
- GTM overview at Iterable
- GTM Plan at Skywriter Systems
- GTM plan for conversational AI open beta at Reforge
- GTM Plan-on-a-Page at CSG Advisory
- GTM Roadmap at HubSpot
- GTM timeline at Graft
- ICP and user definitions at Dopt
- ICP Interview Guide at Grain
- ICP persona groups at Fini
- ICP research framework at Katalon
- ICP “Strawman” at Grain
- Industry-Based Product Positioning at Vndit
- Interactive Video GTM Strategy at Vimeo
- Internal comms doc for major product launch at Mixpanel
- Launch Playbook from TripActions
- Launch Verification and Announcement Process at Medium
- Message map framework at Sprinto
- Messaging and Positioning Brief at Optoro
- Messaging and Positioning Framework from Div Manickam
- Messaging source document at Sharefile
- Mission Control: launch day coordination at Mixpanel
- Mock Press Release Exercise at Nearpod
- New product launch plan at Prodigy Finance
- New Product Positioning for K-12 Coding Education at Lifecole
- Outcome-Oriented Product Brief at PropertyGuru
- Outreach campaign launch stages at Sparklead
- Persona-Based Product Positioning at Vndit
- PM Go-to-Market Checklist from Octopus Deploy
- Positioning and messaging framework at AI Creator Tool
- Positioning document at PariVest
- Positioning strategy for B2B scale-ups: Example with a PM SaaS Tool
- Post-Launch Evaluation at Jasper Art
- Post-launch retro on admin billing feature at Zendesk
- Press Release for Duolingo Launch in Indonesia
- Product GTM launch doc at Mixpanel
- Product GTM Launch Plan/Checklist at Maxsold
- Product Hunt launch checklist by Matteo Tittarelli
- Product Hunt launch strategy at HackerPulse
- Product launch document (PLD) by Valeriya Yordanova
- Product Launch Documentation at HubSpot
- Product launch measurement strategy at Crownpeak
- Product launch plan at B2B Saas company
- Product launch prioritization framework + checklist
- Product launch template by Chris Nicol
- Product Launch Tiering at Vimeo
- Product Marketing Assessment at Lenovo
- Product marketing equation at Oribi
- Product Marketing Manager Interview Plan at Edtech Company
- Product Marketing organization overview at ShareFile
- Product Marketing Plan for Reforge Feature Releases
- Product Marketing Specialist Candidate Evaluation at Beaconstac
- Product Messaging Framework from Tania Francis
- Product positioning and GTM playbook by JD Prater
- Product positioning and messaging strategy by Leo Sadeq
- Product positioning at HubSpot
- Product positioning map template by Meghan Keaney Anderson
- Request for Proposal for Fintech Launch at Digicel MyCash
- Reverse GTM Roadmap at Visto.bio
- Risk mitigation for a new vertical launch at Zalando
- Risk Mitigation One Pager Using the 3+ Principle at Mindtickle
- SaaS Product Marketing Metrics at MacPaw
- Sales Enablement Document for APIs at HandsHQ
- Sales enablement playbook for new sellers by Nabeel Adeni
- Seasonal product launch messaging doc at Iterable
- SMS messaging PRD at Fini
- Startup GTM Training at Lucas Advisory
- Storytelling and positioning framework at Expandi
- Use case marketing messaging map
- Value prop canvas at SowFlow
- Value Proposition and Competitor Comparison
- Visiontype at Clockwise
- Worksheet for Crafting Your Product Marketing Story by Jack McDermott
Пользовательские исследования 78
Интервью, customer development, исследовательские планы, опросы и синтез инсайтов. UX Research
- Agency Review Survey at Enterprise Biotech Company
- Analytics Suite user survey at Crayon
- Audit of core customer flow at Sprig
- Automated user feedback collection at Reforge
- Automatic outreach research process and tracker at Coda
- Automatically scheduling customer interviews at VEED
- Board Survey at Carry1st
- Contact Email for Research Participants at LinkedIn Sales Navigator
- Converting 1-pagers into UXR questions with AI
- Customer discovery at Download Youth Ministry
- Customer Discovery Call Process at Reforge
- Customer Discovery Interview Log at Chegg
- Customer discovery template by Allyson Letteri
- Customer Insights Research Summary at Thoughtworks
- Customer persona research and discovery chart by Manoj Surya
- Customer research and ad creation with ChatGPT
- Customer research framework and questions for AI features and products
- Customer survey open-text analysis for Clubhouse
- Customer survey report from Clubhouse
- Design Methods Research Planning for Facebook Audience Insights
- Empathy map canvas by Rohan Pal
- Empathy mapping workshop brief at LOOM
- Enterprise App Management Research - Discussion Guide at Slack
- Field Trip Manual to Understand India Market at Pinterest
- Hypothesis-based Research Framework for Scaling Startups by Kanika Tibrewala
- In-product survey for product experience research at Sprig
- In-product survey for recruiting beta testers at Sprig
- India Market Brief at Pinterest
- Internal Customer Survey to Review MarTech Team
- Internal pricing survey at PandaDoc
- Internal training session on jobs to be done at Virgin Media O2
- Jobs to Be Done (on Steroids) by Vicky Thomas
- Jobs to be Done User Research Guide at Replit
- JTBD interview canvas at Vidyard
- Marketing persona development
- Onboarding customer survey script for Clubhouse
- Onboarding research plan at Crayon
- Payment Flow Usability Test at Reforge
- Persona creation at EGYM Wellpass
- Persona development interview guide by Valeriya Yordanova
- Persona Heatmap at Visto.bio
- Power Users Research at Lemon.io
- Pricing survey at PandaDoc
- Problem interview script for potential customers by Andy Melnykov
- Process Diagram in SMB's Pharma Industry
- Product Differentiation Identification at Vndit
- Product Personas at RouteMagic
- Qualitative and Quantitative Design Research Approach at Reforge
- Refine user value template: Airbnb example
- Refine user value template: Gusto example
- Research interview guide at Zalando
- Research Plan - Concept Testing at Niagahoster
- Research presentation plan at Paper VPN
- Risk validation using market research and expert advice at Connected
- Segmentation research at a dating app
- Subscription survey analysis at uDocz
- Survey design guidelines at Gradient
- Survey design plan at Paper VPN
- Template: Product and Marketing Survey Questions from Jack McDermott
- User interest survey for new features by Olga Sinyavskaya
- User Interview Analysis on Public Commenting Feature at Esper
- User Interview Cards at Sitly
- User interview guide at LOOM
- User interview invite template at EGYM Wellpass
- User Interviews Screening Survey at Stealth Startup
- User personas at LOOM
- User problem framework template
- User Research Brief at Clover
- User research brief at Zalando
- User research insights presentation at LUMA
- User Research Prep for Unit Validation at Reforge
- User Research Setup Document at Sitly
- User research snapshots for a new feature at Octopus Deploy
- User Researcher Interview Guide at Reforge
- Using Perplexity for competitive research
- Using User Surveys to Improve Product Engagement at Momspresso
- UXR workshop presentation at RideOS/AssemblyAI
- Win-Loss Interview Call Guide from HandsHQ
Продуктовый дизайн 63
UX/UI, прототипы, пользовательские сценарии, интерфейсы и дизайн-системы. Product Design
- Back of the envelope Customer Journey Map at Shopify
- Behind the scenes of Calendly's browser extension refresh
- Building Alignment Between Product and Design at Cloudbees
- Category Design Deck at A.Team
- Content Creation Calendar at Reforge
- Content exploration and wireframing for new website at Kin
- Course previews results review at Reforge
- Creating design principles at SimplePractice
- Customer Journey Map at CommandBar
- Design Component Audit at Whimsical
- Design Methods Debrief Template at Facebook
- Design System Execution Plan Communication at BILL
- Design System High-Level Planning at Whimsical
- Design system story structure at BILL
- Design System Strategy Memo at BILL
- Design System Strategy Presentation at BILL
- Design Workshop Playbook at Reforge
- Design workshop prep template from Reforge
- Designer Code of Ethics by Hayley Moro
- Designer Skill Evaluation at Onelight Apps
- Example user flows at Fuzzy
- Gamified customer journey development template
- How to Create User Journeys Biased Toward Action from Amber Rucker
- How to Run a Premortem for Product Launches from Avenir Design
- Human-centered AI design principles by Rupa Chaturvedi
- Information architecture and taxonomy task breakdown at Skillshare
- Information architecture revamp strategy at Skillshare
- Jobs to Be Done Journey Map by Bria King
- Kanban design brief card at TechInsights
- LinkedIn signup flow revision at Reforge
- Mid-week product design jam at Reforge
- New user journey maps at Dopt
- Online accessibility checklist at Oxford Comma Digital
- Page taxonomy structure and classification guide at Skillshare
- Premortem Meeting Template from Avenir Design
- Product & Design Center of Excellence Charter at Swiggy
- Product design team workshop exploring AI-assisted design at Reforge
- Product flow for filtered search results at Reforge
- Product flow to automatically generate quotes at Grammarly
- Product narrative and prototype at Carta
- Product proposal for improving ad UX at Noice
- Research design plan at Paper VPN
- Role contributions for championing UX initiatives at HappyFresh
- Running a Visual Design Critique at Reforge
- Self-Serve Customer Journey at PredictHQ
- Standardization of Tables at Rapyd
- UI/UX Revamp at Step Up Education
- Usability testing data capture for Clubhouse
- User Journey Figma Template at CloudBees
- User Journey Interview Template from Amber Rucker
- User journey map at Tribbo
- User Journey Presentation at CloudBees
- User Journey Presentation Template from Amber Rucker
- User Journey Spreadsheet Blank Template from Amber Rucker
- User journey teardown presentation for head of growth role at ngrok
- User Journey Tracking Spreadsheet at CloudBees
- Using Data to Identify Design Issues at Amplitude
- UX explainer presentation at Knauf
- UX maturity assessment analysis at Knauf
- UX maturity assessment workshop
- UX Requirements Alignment Sheet at HappyFresh
- UX Research Report - SmartWatch Fitness App
- Welcome email design at Preset
Данные и продуктовая аналитика 94
Метрики, трекинг, SQL, дашборды, когорты и анализ поведения пользователей. Product Analytics
- Aha Moment Testing Dashboard at SaveDay
- Altitude Map at kumu
- Altitude metrics for core payments at kumu
- Analysis of Reddit Ad Performance at Prefab
- Analysis Scoping Template at Faire
- Analysis Template and Process at Faire
- Analytics dashboard for marketing launch performance at Mixpanel
- Behavioral Cohort Analysis at Graas
- Channel reporting template at a B2B SaaS Company
- Clickstream data analysis by Federico Blundo
- Comparative metrics dashboard
- Comprehensive Looker dashboard for Oyster Cooler
- Conjoint analysis process at Thinkful
- Consumer product event spec at MasterClass
- Correlation analysis template by Crystal Widjaja
- Cost of Unsubscribe Analysis at Pinterest
- Customer Success and Sales Playbook for New Dashboard at Octopus Deploy
- CX in Food Tech presentation at METRO Russia
- Dashboard and query for separating test groups homogeneously at Cora
- Dashboard design brief at Privy
- Dashboard Prototype by David Shein
- Dashboard to Track Promotion of Investment in YC Demo Day Funds at AngelList
- Data brief template for new dashboards at Healthcare CX Platform
- Data collection and naming conventions guide at Bubblegum
- Data dictionary at Reforge
- Data Investigation Template at Ramp
- Data Tracking Sheet at SaveDay
- Dataset Generator for a Delivery Company Analytics Case
- Effects of proposed changes to address unattributed trials at Treehouse
- Event instrumentation overview and standard operating procedures at Okto
- Event tracking plan for an OOTP Streaming Provider
- Event tracking plan for retail client by Optiblack
- Event Tracking Simplification Strategy at Sabr
- Feature Funnel Analysis for Refining Business Value at Lyft
- Feature usage analysis at a fintech startup
- Forecast model for startups at Celcoin
- Funnel analysis feedback summary at Reforge
- Great App Migration Analysis at Faire
- Growth dashboard by Harneet Bhalla
- Indie mobile app reporting template by Magdalena Zawarska
- Innovation partner collaboration session at Virgin Media O2
- Insight Out event plan at Dovetail
- Instrumentation for a new feature at kumu
- Instrumentation for existing features at kumu
- Internal Growth Dashboard at Pinterest
- Lever dashboards template at Reforge
- Lost Revenue Analysis at dr.consulta
- Market segmentation and analysis for Fintech
- Marketing analytics framework at Rava.ai
- Marketing forecast template at a B2B SaaS Company
- Measurement strategy for AI products
- Measuring B2B Customer Satisfaction at Dashlane
- Measuring product, marketing, and business metrics at Beem
- Monthly scorecard template by Alberto Horche
- Monthly Target Tracking for Marketing at dr.consulta
- New feature dashboard at Fable
- New product landscape analysis at Connected
- Odds ratio analysis template by Crystal Widjaja
- Paid Content Preview Analysis at Reforge
- Paid funnel investigation at Reforge
- Personalization effectiveness calculator at Aampe
- Product Analyst Onboarding at Reforge
- Product analytics instrumentation at ThriveStack
- Product analytics team direction at Delivery Hero
- Product analytics tool evaluation at Sitly
- Product launch data analysis case study with Flying Taxi
- Product Manager Personal Dashboard by Leila Yelemessova
- Product Metric Alignment at Avo
- Push Notification Tracking at Taleemabad
- Quarterly Brainstorming Session at Trello
- Results Readout: Carrier Scorecard at Nuvocargo
- RFM segmentation analysis
- Risk ratio template by Crystal Widjaja
- SaaS retention metrics & cohort analysis at Spicom
- Sample Query for Tracking Bot Traffic by Yousuf Bhaijee
- Segment Event Guide at Reforge
- Segmented analysis across and within funnel steps at AB InBev
- Self-serve tutorial content analysis at PredictHQ
- Space for Product Analytics Tracking at Datamatterz
- SQL code to measure engagement from Sachin Rekhi
- SQL-based Cohort Retention at Kumu
- Stakeholder Alignment through unified dashboards
- Technical Implementation Plan to Unify Marketing and Product Analytics at Streamline
- The Altitude Map framework by Crystal Widjaja
- The Ultimate Product Data Tracking Plan by databeats
- Tracking Plan at Edvoy
- Tracking User Lifecycle Status at SaveDay
- Trade-off analysis at Data for Good
- Unlocking Insights: Root Cause Analysis of Defects During Validation Cycle at Mindtickle
- User Lifecycle Analysis at Easypaisa
- User tracking plan for an eCommerce site
- UTM Parameter Builder at Going
- UTM Tracking Spreadsheet for B2B Startups
- Weekly, Monthly, Quarterly, Annual Reporting Template and WBR Agenda by Kishan Shah
Эксперименты 64
A/B-тесты, гипотезы, причинность, incrementality и управление программой экспериментов. Experimentation
- A/B test report for homepage loop banners by Andrey Andreev
- A/B Test to Improve App Store Conversion at Expensya
- A/B test with UI change in search bar at Metro
- A/B testing training deck at Pearson
- Activation A/B Test at Nearpod
- Activation experiment update at Coda
- Aha Moment Experiment at Oribi
- Amplitude experimentation training at Super.com
- Annualized revenue for A/B testing tool at Wikimedia
- App Navigation Experiment Plan at UberEats
- Brand experimentation risk matrix by Dmitry Shamis
- Checkout Flow Experiment Readout for a Real Estate Platform
- Constriction A/B test with promo code by Andrey Andreev
- Conversational Onboarding Experiment at AdRoll
- Conversion Experiments Documentation at SelectHub
- Deposit flow optimization experiment at Quidax
- Design Documentation of CRO Experiment at Reforge
- Determining the incremental value of branded keywords in paid ads
- Email Campaign Conversion Experiment at Reforge
- Experiment dashboard for paid media at Lemu
- Experiment database at Uklon
- Experiment design & documentation template at Slack
- Experiment design and data analysis methodology at METRO Russia
- Experiment Doc Template at Patreon
- Experiment Launch Checklist from Alexey Komissarouk
- Experiment log at VEED
- Experiment overview template by Harry Andreou
- Experiment Prioritization Guide at Drift
- Experiment Quality Scorecard at Delivery Hero
- Experiment Results Slide at PredictHQ
- Experiment template at Productboard
- Experiment template at Super.com
- Experiment tracker at Coda
- Experiment tracker at Jooble
- Experimentation Scorecard at SelectHub
- Experimentation Summary at Thoughtworks
- Experimentation to drive team expansion at Slack
- Gamification Experiment Playbook from Gojek and CustomerGlu
- Growth Experiment Backlog at Geekbot
- Growth Experiment Framework at Asia's Leading Fintech in On-Demand Pay
- Growth Experiment Learning Database at Reforge
- Growth experiment roadmap for B2B SaaS
- Growth experiment template from PLGeek
- Growth Experiment Tracker at Norby
- Growth Experimentation Portfolio Strategy Template at MasterClass
- Guidelines for Experiment Launches and Ramp-ups at Medium
- Homepage Conversion Rate Experiments Review Meeting at Appcues
- Hypotheses and experiment mapping for 0-1 product at Reforge
- Hypothesis and Experiment Tracker at Vimeo
- Hypothesis and testing framework at Recolta
- In-product growth experiment roadmap by Dan Reardon
- Investment experiment framework at Quidax
- Newsletter A/B Test Outcome Analysis at The Conversation
- Onboarding experiment pitch at Coda
- Onboarding experiment result for guided set-up at Airtable
- Onboarding experiment result for personalization at Airtable
- Onboarding experiment results readout and spec at LinkedIn Sales Navigator
- Post-experiment template at GoCardless
- Product Spec for Notifications Experiment at Duolingo
- Results review for event collections at Eventbrite
- Self-Serve Demo Experiment Writeup at Heap
- Sign-up Modal Redesign Experiment at Webflow
- Sticky header A/B test hypothesis
- Subscription UX Audit for CRO Experiments at Reforge
AI и машинное обучение 71
AI-продукты, LLM, промпты, evals, модели, агенты и AI-разработка. AI & ML Product Development
- 10 common GPTs to get your team started
- 4 custom GPTs to support a product strategy at a Cybersecurity Firm
- AI agent product development map at RD Station
- AI annotation guidelines and examples for Amazon Alexa
- AI content generation guide at WeMoms
- AI event content generator at a Tech Company
- AI model API schema for user testing and validation at AssemblyAI
- AI model for SaaS retention data analysis
- AI prompt to create a landing page by Kieran Flanagan
- AI prompt to create a marketing campaign by Kieran Flanagan
- AI prompts and best practices for Product Marketers
- AI Subject Line Generator by Mailmodo
- AI team formation playbook at Consensys
- AI tool evaluation diagram at Product Stash
- AI-powered welcome workflow at a Fashion Brand
- AI/ML product roadmap at Neurons Lab
- Analyzing text data in bulk to extract insights using GenAI
- Automating marketing performance analysis with AI at SimplyPut
- Bestever AI product demo
- Bridging the gap from GenAI POC to production
- Building custom GPTs for sales and marketing
- Chatbot Tech Spec from Austin Hay
- ChatGPT enterprise use case library at OpenAI
- ChatGPT for Product Marketing at Prescient AI
- ChatGPT how-to and prompts for Product and GTM teams
- ChatGPT Loss Analysis at PredictHQ
- Conversation tree for AI product at Reforge
- Creating a personalized tone of voice GPT
- Custom GPT for SaaS content creation
- Drafting project proposals from a sales discovery transcript using LLMs
- Example prompts for building coded prototypes with LLM Chatbots
- Explorations of different AI use cases at Handshake
- Feature impact report card (FIRC) document at Lancey.ai
- GenAI Product Strategy and Roadmap at Spiffy.ai
- Global feature store for ML workshop
- Head of Ecosystem trial at Intros AI
- High-level diagram for GenAI customer support with human review
- How GenAI fits into the product toolkit for non-technical stakeholders
- How to Get Hired with AI: a Guide from Wildcards
- How to use AI for product teams
- Implementing AI agents for e-commerce operations
- Joint Success Plan at Dataloop AI
- LLM optimization for brand visibility and reputation management
- LLM prompts for marketing operators
- Marketing operations management (MOM) for AI SaaS
- Maximizing SaaS retention with GenAI and LLMs
- Mission, Vision, and Values at Women Defining AI
- ML feature roadmapping process at Prescient AI
- Persona development using AI
- Personalized professional support with custom GPTs
- Practical considerations of ethics when developing AI products
- PRD for GenAI conversational discovery feature
- Pre-launch QA process for GenAI feature
- Pre-mortem for launching AI feature at Reforge
- Prompt engineering for effective PM communications at Stripe
- Prompt engineering template
- Prompts for generating meeting notes and feedback with Claude
- Quality evaluation plan for GenAI product
- Quarterly capacity planning template at Hosta AI
- RAG and Chain of Thought flows for Reforge AI
- Responsible AI checklist and framework by Rupa Chaturvedi
- Revenue generation blueprint at Rava.ai
- Risk awareness for GenAI chat support
- Sales and revenue process at Corti.ai
- Simple Recommendation Engine for Reforge
- Stakeholder impact assessment and risk register for Alexa AI
- Surge plan for product adoption at yellow.ai
- Trend analysis with ChatGPT at Prescient AI
- Using AI to audit existing marketing materials
- Using Reforge’s AI to brainstorm around a new use case
- Writing effective prompts for test plans and code
Инженерия и технический PM 21
Платформы, архитектура, инфраструктура, API, надёжность, безопасность и техническая стратегия. Engineering & Technical PM
- 3-Tier Architecture at Dropbox
- Ad Platform Conversion Optimization Project at Ramp
- All-Hands Product Update Framework at Leap Event Technology
- API Design Guidelines at Uber
- API Flow Diagram at uberRUSH
- Architecture and tech stack overview at Fuzzy
- Building a data pipeline for analytics at Hoist
- DACI model for unified mobile platform strategy at BILL
- Data infrastructure diagram for Reforge
- Developer Research Discussion Guide + Email Copy at Stealth Startup
- Engineering Task Grab Bag at Whimsical
- Global customer and developer conference presentation at Twilio
- Great App Migration Deep Dive Scoping at Faire
- Marketing Technology Architecture Diagram
- Notifications Platform 2017 2H Plan at Credit Karma
- Product and engineering QBR at Eaze
- Scaling IaC at the enterprise level
- SMS verification proposal for Opendoor
- Software Requirements Specification for Automated Loan Origination at Paygeon
- Technical design architecture tutorial
- Technical Strategy Planning Doc at Ramp
Продуктовые операции и delivery 95
Процессы, планирование, запуск работы, координация, документация и операционная эффективность. Product Operations
- Account creation SOP at SowFlow
- Adopting the Shape Up process at Up Learn
- Agile Intro for Performance Marketing Team at Glovo
- Agile methodologies at Onside
- Amazon 3P seller-business subscription program QA test plan
- Annotated mockups for product handoff at PillSorted
- Audience strategy research sprint at Heap
- Auto-populating Project Plan
- Automated Free Trial Process in HubSpot
- Best Practices for Driving Projects to Completion at Ramp
- Brand Sprint Workshop at Samudai
- Bug log template at hugo
- Bug Priorities and SLAs at Patreon
- Buyer journey creation process by Yam Regev
- Company annual strategy kickoff presentation at Twilio
- Conversion Rate Decline Diagnostic Process by Elena Verna
- Cross-team SDLC clarification process at GUIDEcx
- Customer Experience Workflows at EdTech company
- Decision log for a new vertical launch at Zalando
- Definition of ready (DOR) document at Onside
- Dependency mapping for unified mobile platform strategy at BILLОграничение доступа
- Design sprint at SimplePractice
- Design sprint retro at Edify
- Developing team operating rhythms for strong KPIs at Bupa
- Development process blueprint at RD Station Mentor IA
- Essential fundamentals for a self-governance team
- Execution kickoff checklist at Mindtickle
- Facebook Ads Workflow SOP at Kettle & Fire
- Feature Development Process at Webflow
- Feature Naming Process at SpotDraft
- Feature Quality Assurance Checklist at Square
- Feedback River Process at Toptal
- Fintech Operating System at HubSpot
- Geo expansion pre-backlog policy assessment at Paypal
- Kickoff workshop for a new feature at Octopus Deploy
- Login workflow metrics optimization at Xoxoday
- Marketing leadership team weekly kickoff meeting by Yam Regev
- Marketing team sprints template at inDrive
- Mobile Design Sprint Kickoff at CNN
- Monthly Retro at Square
- New problem area decision log at Coda
- Order Finalization Process at Mr D
- Order Submission and Status Updates Between Mr D and PnP
- Partner integration workflow at Hoolah
- People and process doc at Data for Good
- Post-reorg team kickoff agenda at Coda
- Prioritizing multiple backlogs at once at Delivery Hero
- Product and service request workflow by Chloe Wu
- Product delivery process at Doodle
- Product execution checklist at Signeasy
- Product Governance Process at Cora
- Product management operating model at a CPG company
- Product operating model assessment at Sadapay
- Product Operations Assessment and Template from Avenir Design
- Product operations workflow at Hotmart
- Progress Pulse - Program Status Reporting at Mindtickle
- Project completion report at Minuttia
- Project kick-off call at Minuttia
- Project kickoff meeting template from Reforge
- Project kickoff workshop for PMs
- Project One Page Report at Multisoftware
- Project retrospective meeting template from Reforge
- Quarterly retrospective process at Coda
- RACI matrix at Mrsool
- Rapid Project One-Pager at MindTickle
- Release Guidelines at Webflow
- Release Plan Template at Nuvocargo
- Release Plan Update to Executives at Abrigo
- Release Plan: Carrier Scorecard at Nuvocargo
- Resourcing product teams at an ecommerce organization
- Retreat Planning Guide at Kettle and Fire
- Sales Kickoff (SKO) agenda template at Offsite.com
- Sprint planning checklist for product teams at Jooble
- Sprint planning doc at Fable
- Sprint planning for marketing at Zen Educate
- Sprint planning sheet at Knostic.ai
- Sprint update doc at Pandadoc
- Squad One Page Report at Letrus
- Strategic Offsite Planner at Delivery Hero
- Tech Org Operating System by Caitlin Roman
- Tech Promo Process at WeWork
- The SaaSy Product Execution Canvas at Engaging Networks
- Timeboxing Template by Crystal Proenza
- Tools comparison table at Delivery Hero
- Travel and Expenses Policy at Latitud
- Turnkey Project Tactical Brief
- Using ChatGPT to brainstorm product ideas for a project kickoff
- Value Stream Map for Units at Reforge
- Website content audit results and project updates at Skillshare
- Weekly bullpen meeting at Coda
- Weekly Commitments Tracker at PropertyGuru
- Weekly kickoff meeting at Coda
- Weekly outcomes tracker at Coda
- Workshop prep canvas for healthcare startup
- Writing effective status updates using the 3-2-1 Framework
Управление командами 59
Руководство, оргдизайн, обратная связь, делегирование, культура и управление изменениями. People Management
- 360 Feedback Guidance and Form at TIER Mobility
- 360 feedback template at SnapScan
- Accountabilities Matrix at Decent
- Adapting Amazon's Single-Threaded Owner model at Super.com
- AI marketing integration framework for leaders
- All-Hands Agenda Template from Offsite.com
- Async Team Meetings for Remote Distributed Teams at Whimsical
- B2C Marketing Leader Scoping and Defining Guide at RevelOne
- Cascading North Star Metric Targets to Leadership and Functions at dr.consulta
- Company Values at Hatch
- Consolidated Interview Feedback Template
- E-commerce functional skeleton
- Feedback management system template at Reforge
- Framework for developing cultural values at Eventbrite
- Functional Org Chart at Bitrise
- Growth team charter at ActiveCampaign
- Growth team charter at Productboard
- Guide to Working With Me at Reforge
- Holy Trinity of Dev Team Planning at Fractal
- Leadership principles and product values at Eaze
- Leadership Responsibility Venn Diagram at Prefab
- Manager README from Cassidy Fein
- Marketing Org Structure in B2B SaaS Across Company Stages
- One-on-One Best Practices and Template by Crystal Proenza
- Opportunity Assessment: Automated Yield Management at ResortPass
- Parental leave plan overview at Skillshare
- Parental leave task breakdown at Skillshare
- Performance Marketing Team Structure by Chris Cichon
- Personal Operating Manual from Future Forum
- Pivoting a Core Offering to Move Up Market at A.Team
- PMM team charter at BILL
- Pre-meeting feedback process at Coda
- Product and Engineering Org Structure at Opendoor
- Product development team health check at Product Leadership IO
- Product growth pillar team charter at Mural
- Product Management Course Update and Learnings at Reforge
- Product Management Culture Presentation at Opendoor
- Product management functional strategy at Eventbrite
- Product Manager Interview Feedback Template
- Product Manager ReadMe by Gil Pollak
- Product Org Change Guide at HubSpot
- Product Org Overview at Replit
- Product Org Structure Presentation at HubSpot
- Professional social contract at SnapScan
- Professional User Manual at Counterpart
- Reforge Company Values
- Return-to-office playbook at Ampush
- Risk/people management deck at V4 Company
- RTO plan at Ampush
- Supply Team Charter, Org, and Goals Executive Update at Reforge
- Team accountability chart and topology at Accusonus
- Team briefing at Paper VPN
- Team charter presentation at Amaze
- Team Decision-Making Framework at EdTech company
- Team-Level Agreement from Future Forum
- Using the Johari window for a strong team at Virgin Media and BT
- Weekly 1:1 template by Chris Nicol
- Weekly Monitoring / Team Check-ins at Bonsai
- Weekly State of Me at Dotdigital
Бизнес-стратегия и операции 112
Стратегия компании, бизнес-модели, цели, планирование, работа с руководством и советом директоров. Business Strategy
- 2018 Q3 OKRs at Credit Karma
- 30:60:90 Onboarding for New PMs by Tamar Hadar
- 6 tests for setting good goals by George Berkowski
- Activation and Onboarding User Experience Audit at Tango.us
- Annual Evaluation of Team Member Performance Against Targets at dr.consulta
- Annual Review and Plan for Startup Business Line at Drift
- Async OKR Review at Tidio
- B2B SaaS 60-day Product Manager Onboarding Plan at Freshworks
- Bi-weekly business review template at DoorDash
- Building a Strategy Stack: From Mission to Roadmap at SimplePractice
- Business Hypothesis Canvas at Reforge
- Business Hypothesis Canvas for Lucy AI
- Business Model Visualization for a Life-stages Media Company
- Business Overview for Sumit Strategy
- Business Planning and Review Templates from Shipt
- Business Strategy Team Expectations and Charter at Slack
- CEO Report to Board at Flipside Crypto
- Company update at Reforge
- Competitor onboarding audit at Dopt
- Concept and Strategy by Happy Platter Kitchens
- Customer Advisory Board Charter at CommercialTribe
- Customer Advisory Board Event Planning Master Doc
- Customer Advisory Board Live Event Agenda and Breakouts
- Customer Advisory Board Meetup Notes at CommercialTribe
- De-risking strategy board at Mrsool
- Example 5-year vision & strategy at Fuzzy
- Existing market strategy blueprint by Joel Polanco
- Expanding TAM with the “Ways to Grow” framework at Pendo
- Fintech User Onboarding Analysis at PariVest
- Founder Agreement at Hampton
- Fundraising leaderboards PRD by Naema Baskanderi
- Fundraising Playbook by Latitud
- Games Fund Pitch Deck at a16z
- Growth Team Onboarding Template at Productboard
- Growth Team Product Development Processes at Productboard
- Guide to Creating Vision and Strategy at Hubspot
- Health Investment Due Diligence Tool for Investors
- Improving Onboarding and Activation with the Psych Framework at GoDaddy
- Incorporation Structure for LatAm StartUps by Latitud
- Investment Memo from Prefab
- Investor deck template by Marta Marrucco
- Investor pitch deck at Geoking
- Investor product demo at Chord
- Investor Tracker / CRM from Highline Beta
- Investor update at Beehiiv
- Investor Update from Prefab
- Job board 0 to 1 at StudySmarter
- Market tiering approach for geographic expansion at a CPG company
- Marketing Onboarding at Trendhim
- Marketing strategy document at Kin
- Monthly Business Review at Tier Mobility
- Monthly investor update at Reforge
- Monthly/quarterly business review template by Diana Stepner
- New CPO Onboarding Document at Opendoor
- New Product Manager Onboarding at HubSpot
- Now/Next/Later Visual OKR Roadmap at Vertical City
- Objectives and Priorities Stack Rank at AppSumo
- Offshore Structure Maintenance Cycle at Latitud
- OKR Introduction for Non-Technical Teams
- OKR meeting guide at OKR Consortium
- OKR process and tracker at Super.com
- OKR progress tracker at Cenomi
- OKR tracking template at Reforge
- Onboarding audit at uDocz
- Onboarding Buddy Guide at Counterpart
- Onboarding email competitive analysis
- Onboarding email design at Preset
- Onboarding email drip campaign redesign at Preset
- Onboarding evaluation checklist
- Onboarding Flow Diagram at Whimsical
- Onboarding Improvement Strategy at Golioth
- Onboarding psych framework at Aampe
- Onboarding usability testing script for Clubhouse
- One-page product management executive summary at an ecommerce company
- Payment partner onboarding questionnaire
- Performance Action Plan Template at Productboard
- Persona Discovery Interview Script at Motherboard
- Personal OKR guide by Chris Nicol
- Plan on a Page at dr.consulta
- Planning Excellence Through Iterations at Mindtickle
- Platform development strategy deck at Rimac
- Pre-Board Meeting Note to the Board at Reforge
- Pre-mortem agenda for long-term goals planning at Opendoor
- Pre-seed Deck from Prefab
- Price-value surfboard framework for B2B SaaS companies
- Product Manager Onboarding for Community Products at Facebook
- Product Manager Onboarding Plan
- Product Manager Onboarding using Trello by Tamar Hadar
- Product Strategic Planning Process at HubSpot
- Product Team Management Board at OLX Group
- Quarterly Goal Tracker at Just EatОграничение доступа
- Quarterly Marketing Strategy at Bonsai
- Quarterly NCTs at PropertyGuru
- Quarterly OKR tracker at Willa
- Quarterly planning doc for web analytics platform
- Quarterly Planning Objectives and Priorities at AppSumo
- Regular Reflections on the Business at Prefab
- Seed Deck at Blissfully
- Self-Serve Onboarding Customization by JTBD at Heap
- Strategic Marketing Plan at Total Kenya
- Strategic product map template
- Strategy Update to Board from Grain
- Successful Y Combinator application
- Support Team Quarterly OKRs at Whimsical
- Team Goal Tracker at Whimsical
- The 12 Bulletpoint Startup framework
- URL structure and redirect strategy at Skillshare
- User onboarding friction log at Snyk
- Using AI to generate onboarding comm plan
- Weekly KPIs at OkDork
- YC Application from CommandBar
- “Meet Strategic Marketing” Deck from Vimeo
Монетизация и экономика 54
Ценообразование, пакеты, подписки, юнит-экономика, выручка, маржа и финансовые модели. Monetization & Pricing
- Ad rate card example
- African fintech startup cost structure
- Annual digital marketing budget planner by Ejaz Ahmed
- ARPU Analysis at a Fintech Startup
- Assumption-based financial model for IoT start-up
- Automation of Grocery Order Reconciliation at Mr D
- B2B SaaS revenue model at Filmustage
- Budgeting Template for an Offsite from Offsite.com
- Business Impact Calculation of Pricing Experiments at Kasva
- Cost/benefit analysis for app features by Paul Gastello
- DCF model cash flow projection by Paul Gastello
- Design spec for new subscription tier at Coursera
- Email Marketing Pricing Calculator at Mailmodo
- Evaluating Opportunities to Reduce Cost of Refunds at EdTech company
- Financial model and worksheet by Paul Gastello
- Financial Modelling for a growth lever at Deliveroo
- Financial Plan for a Wealth Management Startup
- Financial Projections for EMV Card Issuance at TPS Global
- Guide for pricing and packaging features at Eventbrite
- How to calculate CAC payback period for subscription businesses at Ordergroove
- How to calculate unit economics & LTV for eCommerce subscriptions at Ordergroove
- Indonesian fintech startup cost structure and commission flows
- Jira’s revenue-driver tree at Atlassian
- LTV breakout analysis by Patrick Moran
- LTV Strategy at B2C Footwear Brand
- LTV/CaC troubleshooting presentation by Paul Gastello
- Marketecture and Product Packaging Presentation at TrueMotion
- Marketing spend: budget vs actuals
- Mobile App Subscription Financial Plan at Kasva
- Mobile e-wallet payment flow diagram for a Fintech Company
- Monetization diagnosis sheet
- Monetization playbook at Eventbrite
- Monetization user journey at ClearTax
- Monthly financial planning template for SaaS startups
- Multi-weighted Pricing Breakeven Analysis at Life Nomading
- New Product ROI Methodology at Siply
- Payment Epic Illustration at Glady
- Payment Flexibility Implementation at Paygeon
- Paywall experiment design and result at VEED
- Pricing analysis for Landbot's switch to usage-based pricing
- Product portfolio financial planning and analysis at Paypal
- Profitability scenarios at Open Colleges
- Recurring revenue forecasting tool at Wikimedia
- Reducing CAC with discounts at Ordergroove
- Referral ROI calculator at Cello
- Removing the free tier at CommandBar
- Revenue Tracking Dashboard at Reforge
- ROI forecasting tool at Minuttia
- Support and operations costs by Tristram Hewitt
- Unit Economics and Profitability Enhancement at Vida Health
- Value metric maximizer at Pace Pricing
- Van Westendorp pricing analysis at Streamline
- Willingness to pay (Van Westendorp) framework at Kasva
- YouTube testing plan at CPG subscription company
Карьера, найм и развитие 185
Компетенции, карьерные уровни, оценка, найм, онбординг сотрудников и профессиональный рост. Career & Talent Development
- 30-60-90 day growth marketing plan by Narayanan Prasath
- 30-60-90 Day Questions by Crystal Proenza
- 30/60/90 day plan for VP of Products at Snyk
- 90-day plan for PMs at a New Company
- Acquisition case study interview exercise at Sleek
- AI implementation to the recruitment platform solution
- Audience Marketer Job Description at Buffer
- Audience Strategy Lead Job Description at Reforge
- B2B webinar campaign interview assignment by Magdalena Zawarska
- Balancing external demands and personal fulfillment
- Brand Marketing Manager Job Description at Oyster
- Brand voice guidelines at Lemon Hire
- Browser Plugin GTM Plan Interview Assignment at Beaconstac
- Business development plans by Tristram Hewitt
- Career 1:1 plan and template at Meta
- Career Conversations Guide and Next Steps Template by Crystal Proenza
- Career Growth and Coaching 1:1 Pre-Meeting Exercise at Bench
- Career Growth Mapping Actions Template by Joel Polanco
- Career Ladder Exercise for Design Teams at Veriff
- Career levels presentation at Grammarly
- Career performance and development template
- Career Retreat - Prework
- Career strategy and reflection tool at SnapScan
- Case for Building a Freelance Workforce at Rational
- Case interview for Cars24
- Case study memo for GM interview at Employment Hero
- Chief of Staff Interview Exercises at Reforge
- Chief of Staff Role Research at Reforge
- Chief of Staff to the CEO Job Description at Reforge
- Coaching contract example by Diana Stepner
- Community Builder Job Description at talent.io
- Company-wide Career Levels at AdRoll
- Content Optimization Lead Interview Assignment at Reforge
- Crafting Your Ideal Job Description by Arpana Tiwari
- CRM Strategy Interview Assignment for Fitness Subscription Service
- Custom learning agenda for product teams
- Customer Education Leveling Guide
- Data competency model for PMs at Dashlane
- Decision-making tree for career opportunities
- Design Career Ladders at Figma
- Design Career Ladders at Veriff
- Design Career Leveling Guide at ResortPass
- Design Competency Map at Onelight Apps
- Designer Competency Map at Reforge
- Director of Growth Job Description at MailChimp
- Director of PLG Interview Assignment at PredictHQ
- Ecommerce promotion best practices
- Employee learning plan for Amplify Health Asia
- Engineering Career Ladders at Credit Karma
- Engineering Manager Interview Process at Reforge
- Engineering Performance Review at La Haus
- Engineering Recruiting and Hiring Philosophy at Reforge
- First 90 Day Plan in a New Growth Role by Hila Qu
- First 90 Days Product Marketing Manager Take-Home Assignment
- Go to Market Take Home Assignment for B2B SaaS Company
- Growth employee performance management model
- Growth marketer hiring scorecard at HubSpot
- Growth marketing manager job description at HubSpot
- Growth marketing manager take home assignment at HubSpot
- Growth Product Manager Hiring Interview Process at Productboard
- Head of Growth Marketing, B2C Job Description at Buffer
- Head of Growth take-home interview exercise at MasterClass
- Hiring Designers at Veriff
- Hiring framework for a product and tech lead at IBM
- Hiring panel prep for a Senior Product Manager, Onboarding role at Slack
- Hiring process for a Senior Product Manager, Onboarding role at Slack
- Hiring Rubric and Interview Template - Growth Lead
- Hiring simulation for a Senior Product Manager, Onboarding role at Slack
- Hypothetical case study for Sennder
- Individual Development Plans - Design Career Leveling at Ledger
- Interview Assignment for ICT Consultant Role
- Interview exercise for director-level growth role at a series D startup
- Interview Exercise for Senior Product Designer Role at Reforge
- Interview exercise for Sr. Product Designer role at Reforge
- Interview process for enterprise account executive at Reforge
- Interview Questions for PMs to ask Engineering Candidates by Caitlin Roman
- Interviewing for Chief of Staff, Round 1 at Reforge
- Interviewing for Chief of Staff, Round 2 at Reforge
- Interviewing for Chief of Staff, Round 3 at Reforge
- Job Description for a PLG Product Manager at Snyk
- Job Description for a Senior PM, Onboarding role at Slack
- Job description for first Customer Success Managers at Reforge
- Job description for Senior Manager, Growth at ActiveCampaign
- Job Offer Sliding Comp Scale at Latitud
- Lead Product Manager Interview Process at ResortPass
- Lifecycle Marketing Roadmap Interview Assignment at Cashback Rewards Company
- Lifecycle Marketing Take Home Exercise
- Marketing capability alignment and progression at NerdWallet
- Marketing Career Framework Guide at Buffer
- Marketing Career Progression at Bilt Rewards
- Marketing hiring framework for startups at DeepLearning.ai
- Marketing Hiring Plan at Oyster
- Marketing Interview Question Bank at Oyster
- Marketing skills assessment at Mercury Broadband
- Marketing Take-Home Exercise for Corporate Travel Company
- Marketing Team Job Leveling Matrix at Biteable
- Mobile App Product Marketing Manager Take-Home Assignment
- New hire framework for PMs at Mrsool
- New Hire Onboarding at Chan Zuckerberg Initiative
- OfferUp Take Home Exercise for Product Managers
- Organizational job search template by Joel Polanco
- Paid User Acquisition Manager Job Description at Edvoy
- Parental leave stakeholder overview at Skillshare
- Performance marketing 30/60/90-day Gantt chart by Alexander Bobko
- Persona Interview for Differentiation and Positioning from Div Manickam
- Personal and Interpersonal Skills Matrix at TIER Mobility
- Personal development plan at Slack
- Personal goal worksheet at Reforge
- Personal strengths canvas from Shelly Eisen-Livneh
- Playbook for Hiring Remote Support Contractors at Drift
- PM Career Ladder at Segment
- PM Career Ladder at Webflow
- PM Hiring Guide from Avenir Design
- PM hiring questions for e-commerce companies
- PM interview exercise at Pley
- PM interview questions by Ashley Nader
- PM ladder framework at Alura
- PM leveling guide at GoDaddy
- PM Promotion Process at Shipt
- PM skills framework by Sheri Kruzel
- PM skills matrix at Forward
- PM skills matrix at MentorCruise
- PM take home assignment at Natural Cycles
- PM take home assignment at The Room
- PMM Take-home Exercise (Community and Lifecycle) at Spendesk
- Portfolio/Product Marketing and Management Career Journey from Div Manickam
- Product Competencies “At a Glance” at Tripadvisor
- Product Competency Matrix at Tripadvisor
- Product Design Team Career Framework at Whimsical
- Product management career ladder at Zenly
- Product management leveling guide from Patreon
- Product Management Skills Matrix at TIER Mobility
- Product Management Skills Matrix at TUBR
- Product Management specializations at Patreon
- Product Manager career leveling guide at Eventbrite
- Product Manager goals and growth plan at Mozilla
- Product Manager hiring assignment at eFood
- Product Manager Hiring Simulation Instructions at Slack
- Product manager self-evaluation worksheet from Patreon
- Product Manager Skills Framework for Hiring at Preply
- Product Manager Take-home Exercise at Showmax
- Product Marketing Interview Assignment and Scoring Rubric from Yi Lin Pei
- Product marketing manager interview exercise at Cowrywise
- Product Marketing Manager Job Description at Oyster
- Product Marketing Manager Take-home Assignment at Figma
- Product Marketing Take Home Assignment at Canva
- Product Organization Career Ladders at Wonolo
- Product Owner Skill Chart at PASHA Bank Azerbaijan
- Product thinking framework at CareerFoundry
- Professional Development Framework at Reforge
- Promotion Case to Become Director of Product
- Promotion management tool case study at Deliveroo
- Prompts for common product management strategy interview exercises
- Recruiting for EMs 101 from John Egan
- Reverse Interviewing Question Bank
- Role Profile Guide at Counterpart
- Segmentation, personas, and use case map at Lemon Hire
- Senior Content and Creative Strategist Job Profile at Kettle and Fire
- Senior Growth Designer Job Description at One Kings Lane
- Senior Growth Website Manager Job Description at Spendesk
- Senior Marketing Manager, Community and Lifecycle Job Description at Spendesk
- Senior Product Manager 30-60-90-day Plan by Alex Zinoviev
- Senior Product Manager, Growth Job Description at Mural
- SEO Principal and Growth Architect Job Description at Large Enterprise
- Shopper and Trade Marketer Job Profile at Kettle & Fire
- Six core AI PM competencies
- Software Engineer Interview Process at Reforge
- Startup interview questions
- Statement of partnership at Mindbloom
- Structured framework for transitioning to a PM role
- Take-Home Assignment for Product Interview at Uber
- Take-home assignment for product marketing manager role at Solarwinds
- Take-home Exercise for Senior Growth Website Manager at Spendesk
- Take-Home Exercise Submission at Slack
- Take-Home Exercise: MaintainX Growth Strategy
- Team Skills Finder Exercise at GoDaddy
- Team-wide competencies assessment at TutGood
- Uber Eats jam session interview exercise
- Using AI for performance reviews
- UX Competency and Assessment Matrix at HappyFresh
- VP of People Interview Process at Reforge
- VP of People Job Description at Reforge
- VP of People Research MOC at Reforge
- VP Product Take-home Exercise at ResortPass
- Webinar Marketing Plan Interview Exercise
Продажи и customer success 28
Продажи, sales-assist, работа с клиентами, поддержка и успех клиентов. Sales & Customer Success
- Building a Case for Social Selling at a B2B Company
- Business Development Partner Enablement Toolkit at Fundbox
- Business Development Playbook from Bubba Murarka
- Buying Enablement Objects from Michael Moon
- Case study roadmap for AI customer support at Canva
- Cold Call Flow Chart for Commercial Real Estate Business
- Concept Brief for Reseller Channel Enablement Program at Microsoft
- Customer care decision tree at a Financial Institution
- Customer experience workshop for product, sales, and tech teams
- Customer Success and Sales Playbook for New Enterprise Feature at Octopus Deploy
- Customer Success Team Planning at Auth0
- Customer Support Monthly Release Calendar at Whimsical
- Diagnostics App for Sales Opportunity Scoring Model
- Enterprise Joint Evaluation Plan at Hubspot
- Enterprise Sales Play Overview at Axway
- First meeting sales deck example by Nabeel Adeni
- Full-funnel lead model by Randi Lee
- Grand Unified Theory of Everything at Blissfully
- How we do partnerships at Dovetail
- Interview Plan for Early Customer Success Team Member at Reforge
- Lead qualification analysis at Dropbox
- Pocket case studies for a B2B Saas company
- Sales and marketing budget template & checklist
- Sales and marketing OKRI matrix
- Sales and Marketing Sync at Appcues
- Sales forecast model for high-tech B2B company by Sagar Ganapaneni
- Sales one-pager at Lemon Hire
- Sales opportunity scoring model by Sagar Ganapaneni
Коммуникация и влияние 31
Сторителлинг, ясное письмо, выступления, стейкхолдеры и влияние без формальной власти. Communication & Influence
- 5-year growth strategy narrative at Gojek
- Audience Insights Script at Facebook
- Communicating program health through RAG guidelines
- Communication plan template at inDrive
- Communication planning worksheet for GoDaddy Partners initiative
- Data narrative at kumu
- End-of-Project Communication at GoDaddy
- Farewell Email from the CPO at Coursera
- Feature Development Stakeholder Map by Anand Subramani
- Framework for communicating to convince
- Growth challenges exercise for Kitchen Stories
- How we do customer stories at Dovetail
- JTBD vs. user stories vs. use cases by Deepika Akaveety
- Marketing strategy presentation at Kin
- Narratives, Commitments, and Tasks at Outpace
- OKR story structure at PandaDoc
- Partners experience story structure at GoDaddy
- PMF narrative at LinkedIn Sales Navigator
- PMF Narrative at Notejoy
- Product narrative at Vndit
- Product Story Equation at Sprinklr
- Product Strategy Narrative at Properly
- Professional relationship mapping framework
- Show and Tell Meeting Guidelines at Drift
- Situation, complication, question, answer framework at Stripe
- Stakeholder alignment for finding the right candidate at Maze
- Vision narrative for Notejoy collaboration features
- Vision narrative template by Reforge
- Vision stories at Fuzzy
- Website use-case example at Kin
- Weekly outcomes update message at Coda
7. Guides · пошаговые руководства · 552
552 руководства с описаниями, авторами и прямыми ссылками EDU. Ветки содержат весь каталог, распределённый по основной дисциплине.
Все 552 в таблице: дисциплины, компании и годы →
Продакт-менеджмент 47
Стратегия продукта, discovery, требования, приоритизация и развитие продукта. Product Management
- Articulate product strategy for product leaders
- Articulate the vision for your scope of work
- Brainstorm and prioritize solution ideas
- Brainstorm your roadmap with 4D roadmapping
- Build vs. buy marketing tech
- Create product roadmaps for new PMs
- Deep dive adapted use case expansion
- Deep dive complementary use case expansion
- Deep dive new use case expansion
- Define customer use cases
- Define features qualitatively
- Define product strategy for IC PMs
- Develop a data-based country prioritization
- Develop your international product playbook
- Evaluate feature performance with a solution scorecard
- Evaluate feature performance with TARS
- Execute product market fit expansion opportunities
- Generate solutions to test
- Hypothesize product strategy for 0-1 products
- Identify product market fit expansion opportunities
- Identify the customer problem
- Introduce a new use case
- Justify using the 4D roadmap approach
- Lead product reviews for big bets
- Lead product reviews for feature work
- Leverage market research and expert advice in new product development
- Maintain alignment with the product strategy stack
- Make feature iteration decisions with TARS
- Make opinionated product decisions
- Manage new feature development
- Manage the EM-PM working arrangement
- Measure and improve product/market fit with the 40% test
- Mitigate feature development risk
- Optimize existing feature strategy
- Perform competitive research as a PM
- Pressure test a new product idea
- Prioritize your roadmap with 4D roadmapping
- Refine customer use cases with archetypes
- Running a Brainstorm
- Sharpen PM decision making
- Stage launching for big bets
- Understand product market fit expansion
- Uplevel your product spec
- Validate new product hypotheses
- Write a product culture blueprint
- Write and update PRDs
- Write and update your PRD for new PMs
Рост продукта 107
Привлечение, активация, удержание, PLG, growth loops, маркетплейсы и сетевые эффекты. Growth Management
- Accelerate your growth loops
- Achieve minimum scope for your growth loop
- Acquire the right PLG buyers
- Allocate growth marketing investments
- Analyze activation
- Analyze supporting growth metrics
- Analyze user engagement
- Analyze Your Activation Funnel
- Apply your growth models
- Beat the cold start problem in a marketplace
- Build a growth forecast
- Build a PLG acquisition playbook
- Build a qualitative growth model
- Build a single-loop quantitative growth model
- Build an end-to-end quantitative growth model
- Build the first growth loop for new products
- Community-led growth tactics for acquisition
- Community-led growth tactics for retention & engagement
- Cultivate a Growth Engineering Culture
- Decomposing market health targets
- Defensibility: the second network effect superpower
- Define a B2B PLG hypothesis
- Define a PQL strategy hypothesis
- Define at-risk, dormant, and churned users
- Define peak levers
- Define targeting strategies for PLG users
- Define the properties of micro growth loops
- Define user activation moments
- Define user engagement
- Define your aha moment
- Define your growth leadership brand
- Define your habit moment
- Define your retention metric
- Define your setup moment
- Define your ways to grow
- Defining a market health metric
- Defining the retention funnel
- Discover Activation Patterns by Business Type
- Discover content growth loops
- Discover paid growth loops
- Discover viral growth loops
- Discovering & optimizing problematic funnel segments
- Enable PLG-led activation
- Enhancing network effects at early-stage
- Enhancing network effects at scale
- Expand your growth loops
- Explore Engagement Patterns by Business Type
- Explore macro growth loops
- Get started with new marketplace metrics or proxies
- Get traction on new products
- Go deeper on content growth loops
- Go deeper on sales growth loops
- Go deeper on viral growth loops
- Growth QA: Preventing Incidents
- How to Improve Marketplace Efficiency
- Identify constraints in your growth model
- Identify core levers
- Identify volume levers
- Improve acquisition
- Improve Marketplace Efficiency using Matching Strategies
- Improve revenue conversion, expansion, and retention with at-risk and churned customers
- Improve revenue conversion, expansion, and retention with potential and healthy customers
- Improve user activation
- Improve user engagement
- Increase user motivation
- Iterate and implement your PQL strategy
- Layering network effects
- Learn the basics of network effects
- Learn the peak volume core framework
- Leverage PLG content growth strategies
- Liquidity in data networks and platforms
- Liquidity in Interaction Networks
- Manage infrequent products with ICED theory
- Managing disintermediation
- Managing marketplace quality
- Map your acquisition loops
- Map your qualitative growth model
- MarTech for Growth Engineers
- Matching strategies to improve marketplace efficiency
- Measure product-market fit with retention and growth
- Metrics: marketplaces & platforms
- ML & AI for Growth Engineering
- Model your growth loops quantitatively
- Negative network effects
- Optimize product-led sales strategy
- Own the right growth goals
- PLG for AI-Native Products: The Seven-Layer Playbook
- Product-led growth tactics for acquisition
- Product-led growth tactics for retention & engagement
- Promote viral word of mouth
- Psychological principles for optimizing retention and engagement
- Psychological principles for optimizing your acquisition flow
- Reach existing and churned users
- Reach new customers
- Resurrect dormant users
- Scalability: the first network effect superpower
- Segmenting retention funnels
- Staff your growth team
- Succeed in your new growth leadership role
- Supercharge user engagement
- The 4 types of network effects
- The network effect S-curve
- Understand how growth strategy contributes to product strategy
- Understanding accounting for growth
- Understanding marketplace liquidity
- Use data to prioritize PQLs
- Use engagement as a leading PMF indicator
Маркетинг 48
Бренд, контент, SEO, платные каналы, lifecycle и маркетинговые технологии. Marketing
- Allocate marketing investment
- Assessing your SEO content ROI
- Audit your current SEO and content strategy for voice assistants
- Build your lifecycle marketing strategy
- Building an SEO growth model
- Deep dive into how marketing tech data flows
- Design your SEO Strategy
- Develop trustworthy marketing forecasts
- Engage with social and political issues for brand marketers
- Estimate marginal performance for lifecycle strategies
- Evaluate emerging marketing channels
- Evaluate established marketing channels
- Evaluate the impact of brand marketing
- Evaluate your brand strategy
- Evaluate your marketing technology
- Evolution from Search Engine to Answer Engine
- Evolve your brand over time
- Govern your brand identity
- Grasp marketing technology data structure
- Implement effective attribution tracking
- Improve martech data accuracy
- Leverage search engine optimization
- Make the case for marketing technology upgrades
- Manage marketing work
- Master marketing tech basics
- Mastering Search & AI Optimization (SEO)
- Maximize paid marketing efficiency
- Measure incremental marketing performance
- Measure marginal marketing performance
- Mitigate marketing channel constraints
- Optimize paid marketing
- Optimize your ad targeting
- Optimize your App Store pages
- Optimizing for voice search
- Performing a voice search audit
- Pitching SEO internally: “the six part sell”
- PREP: Ready Your Company for the Chaos of Effective Ad Testing
- Prioritize marketing channels, campaigns, and strategies
- Prioritizing new SEO content based on your topical authority
- Select marketing tech vendors
- Select touchpoints for brand marketing campaigns
- SEO Opportunity Sizing
- Set up a marketing mix model (MMM) for your business
- Streamline marketing tech work
- TACTIC: How to introduce new “winning” creative to BAU campaigns
- Test and scale marketing channels
- Write a creative brief
- Write the perfect content brief
Продуктовый маркетинг и GTM 25
Позиционирование, сообщения, запуск продукта, go-to-market и связь продукта с продажами. Product Marketing
- Address conversion or engagement issues in a go-to-market launch
- Align teams before new product launch
- Allocate your product marketing budget
- Broaden your GTM launch's reach
- Build a go-to-market launch plan
- Build a Launch Checklist that Auto-Does Itself
- Build a launch measurement plan
- Coordinate feature launch
- Create a product marketing budget request
- Create an annual go-to-market roadmap
- Define brand positioning
- Define packaging tiers for a new product launch
- Define the ideal customer profile
- Diagnose post-launch performance issues with a funnel analysis
- Ensure your GTM launch reaches the intended audience
- Evaluate go-to-market launch performance
- How to Create a Product-to-GTM Feedback Loop
- Launch as a Learning System
- Manage big bets post launch
- Nailing your next go-to-market launch with AI
- Position your product
- Prepare instrumentation for new product launch
- Seven things to agree upon pre-launch
- The GTM Feedback Loop After Launch
- Triage launch failure modes
Пользовательские исследования 28
Интервью, customer development, исследовательские планы, опросы и синтез инсайтов. UX Research
- A Product Manager’s Guide to Competitive Research
- AI-Assisted User Interviews
- Automate user feedback collection
- Build your user research plan
- Conduct reverse interviews
- Conduct user interviews to refine user value
- Conduct user surveys
- Create a conversation guide
- Customer Discovery with AI: Learn Faster Not Just Build Faster
- Debrief and synthesize user interviews to refine user value
- Determine conversation logistics
- Grasp user research foundations
- How to listen and guide
- Interview users to validate new product ideas
- Interviewing For Pain Points
- Leverage user research for decision-making
- Prepare for each conversation
- Recruit Participants with AI
- Recruit the right research participants
- Run A Product Operations Assessment Survey
- Run an awesome In-market visit
- Summarize and synthesize what you heard
- The 3 JTBD filters
- Use NPS surveys to pivot after new product launch
- User Research Synthesis with AI
- Using a stimulus in customer conversation
- Validate big bets with customer interviews
- When to conduct a pricing survey
Продуктовый дизайн 19
UX/UI, прототипы, пользовательские сценарии, интерфейсы и дизайн-системы. Product Design
- [Example] User Experience Description
- Choose the Right Form Factor
- Choosing the Right Prototype Fidelity
- Conduct usability testing
- Deploy your prototype to TestFlight
- Design a conversational UX experience
- Design human-centered AI interfaces
- Design your marketing org
- Foundations of human-centered AI design
- Get design approval
- How to Prototype with AI
- Improve B2C self-serve conversions
- Improve user journeys with the psych framework
- Iterate on big bets with low-fi prototypes
- Picking the right form factors
- Polish app UI/UX using Claude
- Prototype solution ideas
- Understand the Designer Role
- When to involve your designer
Данные и продуктовая аналитика 38
Метрики, трекинг, SQL, дашборды, когорты и анализ поведения пользователей. Product Analytics
- [SQL Extension] Generate cohort retention charts with SQL and Google Sheets
- Analyze Cohort Retention
- Analyze Cohort Retention (Advanced)
- Analyze the relationship between variables
- Analyze User Segments
- Basic SQL exercises for product managers
- Basics of cohort analysis
- Build an actionable dashboard
- Build self-serve data dashboards
- Business Intelligence (BI) tools
- Conduct cohort analysis
- Conduct Odds Ratio Analysis
- Define marketing metrics
- Evaluate retention cohorts
- Extending cohort analysis: applying quantitative variables to cohorts
- Foster strong relationships with data analysts
- Gain insight into a new market
- Generate data insights
- Generate insights from data
- Identify key product metrics with an altitude scorecard
- Identifying the right metric for marketing measurement
- Impact Accounting
- Improve OKRs with altitude maps
- Instrument current features
- Instrument new features
- Interpret SQL Datasets for Cohort Retention
- LAUNCH PREP: events, audiences, tracking, and reports
- Leverage data to get better leads
- Manage martech data measurement
- Metrics: interaction & data networks
- Perform segmentation analysis
- Pick the Right Analysis to Explore Relationships Between Variables
- Pick the right marketing measurement methodology
- SQL basics for product managers
- SQL overview
- Understand data creation and enrichment for marketing tech
- Validate marketing metrics
- Work with flawed data
Эксперименты 21
A/B-тесты, гипотезы, причинность, incrementality и управление программой экспериментов. Experimentation
- Analyzing experiments
- Build an experimentation roadmap
- Build and design A/B tests
- Communicate experimentation results
- Decide A/B test next steps
- Estimate real-world impact from A/B test
- Evaluate experimentation program success
- Experiment Library Template
- Get an experimentation statistics primer
- Implement A/B test wins
- Improve your marketplace experimentation
- Launch and run A/B tests
- Learn incrementality measurement
- Manage an experimentation program
- METHOD: Run a lock-down incrementality test on meta ads
- Perform A/B Bayesian testing
- Pick the right type of A/B test
- Prioritize solutions for A/B testing with ROTI
- Run an incrementality test
- Running your first experiment
- Stats 101 for Experimentation
AI и машинное обучение 29
AI-продукты, LLM, промпты, evals, модели, агенты и AI-разработка. AI & ML Product Development
- [Example] Claude-generated Build Plan
- Append code to chatbots to fix issues and add context
- Artificial Intelligence - Key Terms
- Audit brand visibility on LLMs
- Auditing LLM understanding of your brand
- Boost brand visibility with LLM optimization
- Continue development by starting a new chat thread
- Conversational AI technical approaches
- Define Successful Conversational AI Products
- Define your GenAI loop
- Developing, Deploying and Iterating on Conversational AI Systems
- Evaluate the value of Gen AI for your product
- Evaluation Techniques for LLM Applications
- Getting to launch of an AI product & beyond
- How AI Changes Feature Development
- How to improve your model’s performance
- How to Monetize AI Features
- How to successfully deploy an AI language model
- Introduction to AI-assisted iOS app development
- Leverage AI for PM foundations
- Mitigate AI execution challenges
- Optimizing for AI Search and Discovery
- Prepare & optimize your content for Google SGE and AI overviews
- The PM Guide to Working with AI Agents
- Understanding how AI models are trained and evaluated
- What PMs need to know about neural networks and deep learning
- What product managers need to know about LLMs: an overview
- Write a PRD for a generative AI feature
- Write great prompts for product work
Инженерия и технический PM 37
Платформы, архитектура, инфраструктура, API, надёжность, безопасность и техническая стратегия. Engineering & Technical PM
- Align with engineering on big-bet product decisions
- Authentication and authorization
- AWS
- Build a functional MVP with no coding experience
- Build your technical knowledge roadmap
- CCPA compliance
- Data pipelines
- Data warehouses
- Define your technical strategy portfolio of work
- Determine the Value of Infrastructure
- Engage with established and emerging technology
- Evaluate technical trade-offs
- Frontend web development
- GDPR
- Generate technical ideas
- Github basics
- HIPAA
- How does the internet work?
- Implement Infrastructure
- Introduction to version control with Git
- Introduction to Xcode basics
- Iteratively build out your app
- Manage your marketing tech stack
- Manage your portfolio of engineering projects
- Next steps and resources for further learning
- PCI compliance
- Read architecture diagrams
- Safety Nets: Minimizing harm from incidents
- Scale your product’s tech
- Select Infrastructure
- SOC2
- Test your app using MacOS tools
- Types of APIs
- Understand the abstraction stack, technical overlap zone, and bridge partner relationship
- Understanding data lakes, how they compare to databases and data warehouses
- Understanding the difference between a server, a service, a micro-service and a service-oriented architecture
- Use Xcode and your build plan to build the initial app UI
Продуктовые операции и delivery 19
Процессы, планирование, запуск работы, координация, документация и операционная эффективность. Product Operations
- Build A Product Ops Strategy
- Build A Product Ops Strategy Stack
- Build your delivery operating system
- Build your growth team operating model
- Build your marketing team’s operating rhythm
- Choose and scope a simple app idea
- Define feature development milestones
- Deliver customer value continuously
- Drive team executional alignment
- Evolve your product’s process
- Figure Out Your Product Operations Style
- Manage feature execution
- Mitigate delivery risk for big bets
- Prioritize sprint-level work
- Run a kickoff for a big bet product
- Run a project retro
- Run better engineering retrospectives
- Streamlining scope to rapidly get results
- Understanding the Four Pillars of Product Operations
Управление командами 26
Руководство, оргдизайн, обратная связь, делегирование, культура и управление изменениями. People Management
- 3S model
- Build a team around you
- Build alignment as a marketing leader
- Define your why
- Deliver effective feedback to PMs
- Design Your Nervous System Routine
- Ensure individual success as an eng manager
- Establish feedback norms on your marketing team
- Evolve your marketing organization design
- Get new feature context with a manager briefing
- How to leverage feedback
- Identify users with the most valuable feedback
- Implement a re-org
- Install an eng team health engine
- Lead your leaders
- Leading Distributed Teams
- Manage high- and low-performing PMs
- Map your team to feature work
- Master Your Mind: Navigating the Nervous System and Chronic Stress
- Optimize your org design
- Scale your product’s users
- Set up your growth org structure
- Setting up your organization for international success
- Tools to Explore and Rewire Subconscious Influences
- Understanding the Subconscious Mind
- Use feedback management systems
Бизнес-стратегия и операции 13
Стратегия компании, бизнес-модели, цели, планирование, работа с руководством и советом директоров. Business Strategy
- Achieve ambitious goals with NCTs
- Conduct annual or quarterly planning with ViMePRiMe framework
- Conduct strategic planning for your marketing org
- Create the right metrics and goals
- Define a strategic opportunity for testing
- Define and achieve great onboarding
- Estimate business value for new features
- Estimate new product business impact
- Improve onboarding flows with ChatGPT
- Nail your OKRs and KPIs
- Optimize new user onboarding
- Perform a self-led data onboarding
- Set Goals with OKRs
Монетизация и экономика 36
Ценообразование, пакеты, подписки, юнит-экономика, выручка, маржа и финансовые модели. Monetization & Pricing
- Adjust product pricing
- Analyze customer value metrics
- Analyze customer willingness to pay
- Analyze feature value
- Analyze monetization metrics
- Analyze revenue part 1
- Analyze revenue part 2
- Analyze when to charge customers
- Build a B2B PLG monetization strategy
- Build your upper-funnel investment case
- Calculate LTV/CAC and payback period
- Decompose your revenue equation
- Define and analyze customer monetization states
- Define your monetization strategy
- Define your pricing strategy
- Enhance product packaging
- Estimate the ROI of a feature
- Estimating Feature ROI / Feature Impact
- Evaluate your monetization strategy
- Improve efficiency using marketplace monetization model strategies
- Improve efficiency using marketplace pricing strategies
- Improve how price scales for customers
- Invest in premium value creation
- Leverage discounts and promotions
- Make payments frictionless
- Maximize paywall conversion
- Measure the cost of revenue
- METHOD: Leverage bid/budget tactics for scale and efficiency
- Optimize pricing and packaging
- Optimize when you charge customers
- Optimize your monetization strategy
- Outline your subscription value loop
- Package a new feature for an existing product
- Pricing When Your Costs Aren't Fixed: Six Models for AI Products
- Set financial constraints for marketing promotions
- Understand the consumer subscription economy
Карьера, найм и развитие 27
Компетенции, карьерные уровни, оценка, найм, онбординг сотрудников и профессиональный рост. Career & Talent Development
- 90-day IC PM plan
- Assess your PM competencies
- Assess your team with the PM competency model
- Build the development plan for big bets
- Build your career odyssey
- Build your development plan
- Build your development plan using ChatGPT or Claude
- Build your Reforge action plan
- Building your confidence
- Create a hiring process for product roles
- Create a promotion process for product roles
- Define marketing career paths for your team
- Design your ideal product team
- Develop a talent roadmap
- Develop and staff an eng team
- Evalute advising & interim role opportunities
- Find the right role
- Hire for marketing roles
- Hire growth practitioners
- How to interview for IC PM roles
- How to interview for product leadership roles
- Learn the growth competency model
- Manage your PM career progression
- Own your eng leadership career path
- Plan the first 90 days in a new product leadership role
- Plan your first 90 days in a marketing leadership role
- Product Manager: First 90 Days
Продажи и customer success 2
Продажи, sales-assist, работа с клиентами, поддержка и успех клиентов. Sales & Customer Success
Коммуникация и влияние 30
Сторителлинг, ясное письмо, выступления, стейкхолдеры и влияние без формальной власти. Communication & Influence
- Adapt Stories to Your Audiences
- Adapt your story for a leadership audience
- Adapting to dependent stakeholder audiences
- Adapting to team audiences
- Communicate effectively with data
- Communicate your growth forecast
- Communicate your growth strategy
- Components of a story structure
- Define New Product Strategy with a PMF Narrative
- Define Your Audience for Storytelling
- Developing powerful content for your story
- Establish internal communications as a marketing leader
- Influence user decisions with the ELMR framework
- Manage stakeholders as an eng manager
- Manage stakeholders with awareness, alignment, and inclusion
- Optimize communications for feature development
- Pick the right story
- Pick the right time for your story
- Picking the right channels
- Prioritize and communicate strategic opportunities for testing
- Proactive vs. reactive storytelling
- Socialize your vision narrative
- Story and character archetypes
- Storytelling During the Product Development Lifecycle
- Tell Stories at the End of the Project
- Tell Stories in the Discovery Stage
- Tell Stories in the Execution Phase
- Tell Stories in the Planning Stage
- Understand Your Audience for Storytelling
- Use the power of stories
8. Редакционные витрины · Spotlight и Curated Collections
Подборки Reforge, помогающие заметить актуальные материалы и увидеть связи между ними. Состав витрин меняется; это не рейтинг качества.
Reforge Spotlight · 8 показанных материалов
Текущие редакционные акценты: заметные курсы, события и прикладные материалы из разных частей библиотеки.
Spotlight ↗- Product Leaders: Your Job is Fundamentally Changing
- Research-Backed Strategies for Maximum AEO and SEO Impact
- AI Adoption
- AI PrototypingLearn how to use AI-powered prototyping to test concepts, validate assumptions, and ship better products faster.
- AI EvalsGain a practical playbook for defining, measuring, and improving the quality of AI agents
- Evaluate feature performance with TARS
- AI ProductivityLearn how leading product managers use AI to become faster, smarter, and gain super powers beyond their traditional role
- Business Hypothesis Canvas at Reforge
Curated Collections · 2 показанные коллекции
Тематические коллекции, объединяющие материалы разных форматов вокруг общего контекста.
- AI in Practice — применение AI: рабочие процессы, примеры, инструкции
- From the Field — примеры, подходы и документы практиков